At the  4th Arab Radiology Congress, Royal Philips Electronics (NYSE: PHG, AEX: PHI) is demonstrating its most recent innovative healthcare solutions in radiology science with Imaging 2.0, a concept fueled by integration of technology, clinician and patient, in addition to hosting 3 different industry symposia with renowned speakers. The event will take place in Beirut from the 28th – 30th April at the Movenpick Hotel, Jnah.

Philips Healthcare combines unique clinical expertise with human insights to develop solutions that deliver value throughout the care cycle: from disease prevention to screening and diagnosis, through to treatment, monitoring and health management, aiming to improve patient outcomes while lowering the burden on the healthcare system. Advanced healthcare solutions are a fundamental part of the portfolio for both healthcare professionals and consumers, to meet the needs of patients in hospitals and at home.

Just as Web 2.0 redefined the way people connect, share and use the internet. Philips introduced Imaging 2.0 which represents a new world of possibilities for radiology.  It is about integration and collaboration, and new levels of patient focus and safety that can help clinicians achieve what was unimaginable just a few short years ago.

“The Imaging 2.0 concept is poised to address a dilemma that exists in healthcare today: more consumers are demanding quality healthcare, yet there is less money to treat them”, says Jens Jakob Gustmann – General Manager of Philips North Middle East. “Based on feedback from clinicians, Philips’ approach to this dilemma is to enable enhanced and smarter collaboration through advanced technology with the hope of better patient outcomes and lower costs for the healthcare system”, he adds.

The new pioneering, innovative and cost-effective solutions for radiology on display at the 4th Arab Radiology Congress are:

  • Philips iU22 xMATRIX Ultrasound: a new ultrasound system that allows clinicians to create two full-resolution images simultaneously, capturing twice as much clinical information in the same amount of time without moving, turning or rotating the transducer. Clinical trials have shown that the solution speeds workflow thus enhancing economic value, in addition to improving perception of anatomy helping clinicians to make more informed clinical care decisions.


  • Philips Extended Brilliance Workspace: a workstation addressing the primary challenge facing multislice CT users today which is managing the large datasets generated by large-volume acquisitions, while speeding the time to diagnosis. These powerful CT capabilities help improve productivity and patient care, enabling powerful performance and leading image quality.


Philips will also be hosting 3 different industry symposia with renowned speakers during the event covering modern imaging in interventional radiology with Dr. Hicham Kobeiter, first experiences with iDOSE explained by Dr. Martin Dobritz and ultrasound xMatrix Technology by Dr. Etienne Danse.


You can visit Philips at the Arab Radiology Congress 2011, level 5 of the Movenpick Hotel Jnah, Beirut, Lebanon.

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