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86% DRIVING WRONG-COLOURED CAR FOR THEIR PERSONALITY, NISSAN REVEALS

October 22, 2017
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86% DRIVING WRONG-COLOURED CAR FOR THEIR PERSONALITY, NISSAN REVEALS
  • More than 8/10 motorists are driving the wrong car colour for their personality
  • Vibrant shades should be top choices, not conservative colours such as silver, black and grey
  • Research reveals despite more personalisation options than ever, over half of drivers play it safe with neutral choices
  • Nissan creates Facebook Chatbot to help consumers find the perfect colour match for them

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