ABC sal Awarded at London’s Prestigious Retail Design Expo for Exceptional Work in Visual Merchandizing

June 11, 2018
2 minutes read
ABC sal Awarded at London’s Prestigious Retail Design Expo for Exceptional Work in Visual Merchandizing

ABC sal is proud to announce that its Christmas decoration in the domain of visual merchandizing has been awarded at the Retail Design Expo (RDE), held this month at London’s famous Olympia. An achievement on its own right, ABC’s celebrated work was showcased alongside a number of other concepts chosen from all over the world to be part of Europe’s leading event in the field of retail design.

Every year, the visual merchandizing professionals at ABC come up with a set of creative concepts that are executed throughout the quarters in celebration of different occasions. Last year, the ABC Department Store transformed into a kaleidoscope of colors under the theme ‘Step Into the Colors of Spring Summer 2017’, followed by a fashionable venture into outer space with ‘Create Your Own Universe’ during the fall/winter season – both concepts were chosen to compete at the RDE. For the Christmas holidays, the team raised the bar high once again by creating an immersive experience titled ‘Christmas Dreams’, which won the award at London’s Retail Design Expo after being shortlisted for its outstanding presentation at ABC Ashrafieh, ABC Dbayeh, and ABC Verdun where innovation and design took center stage.

ABC’s management said that “We are excited to receive this credible award in the world of visual merchandizing. Such accolades only reaffirm the passion and dedication that our talented team puts into creating a captivating and inspiring journey for all those who visit ABC – from youngsters to elderly and everyone in between.”

It has become habitual for the people of Lebanon to discover the immersive concepts presented to them within the mall. Be it to welcome the start of the seasons or to celebrate festive holidays, we always find ourselves looking to uncover the fascinating designs that ABC has in store for us.


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