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ACQUA DI GIÒ ABSOLU

April 29, 2018
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ACQUA DI GIÒ ABSOLU

ACQUA DI GIÒ ABSOLU: WHERE WATER MEETS WOOD

Introducing ACQUA DI GIÒ ABSOLU, celebrating the union of water and wood. It is the third chapter in the ACQUA DI GIÒ story, the expression of man’s alliance with nature, releasing his inner strength and freedom.

 

ACQUA DI GIÒ ABSOLU embraces the sensual relationship between man and nature, blending the power of water with the delicate texture of wood. A new fragrance which emphasises the very essence of water and its essential role in the natural world; its depth, its strength and its intensity. This is a world seen through the eyes of Giorgio Armani, where the alliance of water and wood takes us on a journey into timeless masculinity, embracing a deeper overall consciousness.

 

Launched in 1996, ACQUA DI GIÒ revolutionised the very concept of men’s fragrances by capturing the full power of water. In 2016, ACQUA DI GIÒ PROFUMO followed it: a deeply sophisticated and intensely masculine fragrance inspired by the moment when waves meet rocks. Today ACQUA DI GIÒ ABSOLU writes a new chapter in the fragrance’s story, an elegant blend of woods, softened by the distinctive fresh aquatic signature.

 

 

 

A SENSUAL MASCULINITY

ACQUA DI GIÒ has a natural and authentic masculinity that gives it a timeless appeal, relevant to all men, of all backgrounds; it is trans-generational. There is a serenity at the heart, a balanced energy where spirituality and sensuality meet, creating an intensely masculine strength.

With ACQUA DI GIÒ ABSOLU we see an incarnation of the man, highlighting a wise and conscious sensibility, as well as an understanding of the elegance of refined luxury. The new ACQUA DI GIÒ ABSOLU celebrates a vital, natural sensuality, reflected by the synthesis of water and wood.

 

 

 

A SENSUAL ALCHEMY

ACQUA DI GIÒ was a pioneering fragrance, revolutionary for the use of natural ingredients with sophisticated technical elements. Following ACQUA DI GIÒ and ACQUA DI GIÒ PROFUMO, perfumer Alberto Morillas was able to once again translate ACQUA DI GIÒ’s manifesto of strength and freedom into a scent. With ACQUA DI GIÒ ABSOLU a fresh signature has been created, using marine notes and patchouli. The patchouli provides the perfect balance between the aquatic fragrance and the woody aromas, creating true masculinity with a sensual twist that is at the heart of ACQUA DI GIÒ ABSOLU.

 

For ACQUA DI GIÒ ABSOLU, a patchouli has exclusively been sourced from Guatemala, establishing an economically viable supply. It offers distinct tonalities, with a modern and pure character, used in its pure state patchouli is one of nature’s true jewels and the scent of its leaves has the same strength, the same power and the same depth as wood. For ACQUA DI GIÒ ABSOLU, this alliance of wood and aquatic freshness makes patchouli nature’s perfect ingredient. When shaped by Alberto Morillas, it reveals both a radiance and a mystery, between light and shadow, freshness and sensuality. Its olfactive richness and its natural balance create a beautiful and multi-facetted paradox.

 

 

 

DESIGNED FOR SUSTAINABILITY

The natural sensuality of ACQUA DI GIÒ ABSOLU is encapsulated by its own unique bottle design. This design reflects the mysterious freshness of the fragrance, where refined luxury meets nature’s perfect symmetry. At the top the natural wooden cap made from ash, which is derived from sustainable production, then lacquered and engraved with the iconic Giorgio Armani monogram. The almost luminous amber-coloured juice beneath creates a link to wood, to warmness and the inescapable allure of nature, and is encased by a strong, durable glass. In between the two, unifying the elements, the cool metallic collar reflects the emphatic and sensual power of water. Together the cap and the collar merge, reflecting the wooden and aquatic accords of the fragrance itself.

 

 

 

CAPTURING NATURAL SENSUALITY

The new ACQUA DI GIÒ ABSOLU celebrates a vital, natural sensuality through the eyes of photographer Matthew Brookes and film director François Rousseau. It represents the classic essence of water, as well as the vibrant natural relationships between water, mineral intensity and wood, starring model Jason Morgan who embodies the conscious ACQUA DI GIÒ values.

 

 

 

 

 

 

The new ACQUA DI GIÒ ABSOLU campaign

will air on TV and across the brand’s social networks from March 2017

 

Director: François Rousseau

 

Photography: Matthew Brookes

 

Model: Jason Morgan

 

 

 

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