In a trendsetting initiative, adidas, one of the global leaders in the sporting goods industry, opened a new retail concept in Tripoli, Lebanon North. Proving to go as far as needed to satisfy its growing clientele across Lebanon, adidas organized a launch event that took place on April 7 in Tripoli’s Nadim el Jiser Street, where guests were welcomed with an attractive black and white balloons’ arch and served with tasteful bites.
In a fun and engaging atmosphere, the event included entertaining games part of a roadshow featuring Jarass Scoop host, Joe Ghadban. The activities also comprised a competition where 15 vouchers, each for a value of $50, were offered to the winner.
The newly opened 307-square meter sports store provides great products to athletes in all sports with a main focus on football, running, and training. It constitutes the latest addition to adidas’ network of over 156 stores across the MENA region of which 88 are brand stores and 68 concept stores, all boasting a wide selection of products, licensed apparel and accessories.
“Every new product or store launched by adidas reflects the brand’s core values of authenticity, passion and innovation. Because we want our customers to enjoy an optimized shopping experience on all levels, we make sure our collections and spaces exemplify our creative and trendsetter culture. This newly open store introduces another retail concept that caters to sports professionals and fitness lovers with a unique shopping approach”, said Zeina Abou Laban, General Manager of adidas Group Levant.
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