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ADIDAS ROBOT FACTORY PUMPS OUT ITS FIRST CITY-SPECIFIC RUNNING SHOES

October 7, 2017
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ADIDAS ROBOT FACTORY PUMPS OUT ITS FIRST CITY-SPECIFIC RUNNING SHOES
WHY IT MATTERS TO YOU

If you’re a serious runner with a serious desire for the perfect shoe, this Adidas offering may be the perfect fit (though you’ll have to live in one of five cities).

The first major project undertaken by Adidas’s automated Speedfactory plantin Germany is underway, with the robot army pumping out the new AM4 shoe aimed at runners.

Adidas said the factory, located in Ansbach in the south of the country, will help the firm “to explore, test and co-create with consumers, as well as constantly invent and reinvent design, and define the future of how the brand creates.”

Speaking of co-creating with consumers, the robot-made AM4 will appear in several city-specific editions following interviews with local athletes about their running habits and styles, as well as the running conditions in the places where they live.

We’ve asked Adidas to offer up some details about the design of the AM4(LDN) shoe and how the consultations with London runners influenced its design, and will update when we hear back. For now, though, let’s assume the interviewees got around to mentioning the U.K.’s  rainy weather, which hopefully led to the inclusion of some waterproofing in the final design.

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