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Al Khayyat Investments Group brings Turkish high-street fashion phenomenon adL to the UAE

May 1, 2018
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Al Khayyat Investments Group brings Turkish high-street fashion phenomenon adL to the UAE

First store opens in the Dubai Mall to bring chic designs and quality craftsmanship to the fashion forward

 

adL, the Turkish high-street fashion brand known for its energetic designs and manufacturing quality welcomes customers in its first store at The Dubai Mall on April 26th 2018.

 

The star-studded affair, which drew a crowd of media personnel, VIPs, and fashion cognoscenti, brings the brand’s signature catwalk-inspired high-street look to UAE audiences.

 

Floaty summer frocks give way to chic urban wear on adL rails, with party wear adding a soupcon of formal flair and élan. The brand’s motif is casual wear with an elegant twist, creating outfits that can accompany wearers from the office desk to the café and the club later at night.

 

The brand now known as adL is an international movement that grew out of its native Turkey in 2002 with a store in Russia. Since, it has inspired popular sub-brands including LOVE MY BODY and Night Zoom, and has grown its portfolio to 160 stores in Turkey and a further 50 all over the world.

 

“We are thrilled to bring adL, the brand revolutionising quality streetwear with its emphasis on efficiency, speed and honest artisanship, to UAE audiences. The Dubai Mall, with its central location and diverse audience, serves as the ideal shopping destination to introduce the brand and its creations directly to the UAE’s fashion-forward public. We are delighted at the buzz generated and the attention the brand’s opening is receiving. We promise to deliver cutting-edge fashion at high street prices with premium quality,” said name, designation, adL

 

adL is a brand under the umbrella of the Adil I??k Group, and is revolutionizing high-street fashion by combining trendy design with fine craftsmanship at an accessible price point. Quality and responsiveness remain hallmarks for the brand, which is now recognized globally for the precision of its operations and the verve and energy of its designers.

 

adL prioritises accessible fashion that translates catwalk innovations to the high street rapidly, and with flair. The brand frequently collaborates with the likes of Cengiz Abazo?lu, and Mert Aslan to create unique collections that deliver classics to be worn, collected and coveted.

 

“Al Khayyat Investments Group is proud to partner with ADL and be the first to introduce the brand to the UAE. Dubai is emerging as the de facto fashion hub for the Middle East, with consumers wanting a greater choice of on-trend apparel. The city is an excellent destination for adL – a brand that is set apart by its focus on design, its efficiency in bringing those designs to market, and delivering a tailored customer journey. We know the UAE has very many fans and aficionados of adL designs, and we’re delighted to now be able to serve them in person,” added Emad Hussein, General Manager Retail Fashion, Al Khayyat Investments Group.

 

90% of all adL creations are manufactured in Turkey, and employ local artisanal expertise to create economic benefit while ensuring clients benefit from excellent quality.

 

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