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AL TAYER INSIGNA LAUNCHES MURADSPACE IN THE MIDDLE EAST

May 9, 2017
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AL TAYER INSIGNA LAUNCHES MURADSPACE IN THE MIDDLE EAST

MURAD®, the innovative skincare brand synonymous with high-performance, science-based products is pleased to announce its retail launch in the Middle East with Al Tayer Insignia. With over 25 years of experience in providing clinical skincare worldwide and being America’s first doctor’s brand, Murad is setting foot in the region to cater their pioneering research and philosophy to all skincare enthusiasts. Murad’s presence will lead loyalists to be able to discover the complete range of clinical skincare products, inspired by a whole-person philosophy of care from May 2017.

MuradSpace, a unique retail environment designed by Murad®, is the first retail concept to offer consumers the opportunity to experience a skin health assessment inspired by the consultations performed by world-renowned dermatologist and Murad founder, Dr. Howard Murad.

 

Murad is founded on the simple truth that everything is connected. This distinctive point-of-view, called Connected Beauty, is a whole-person approach to health and beauty that inspires people to nourish their skin, awaken their body through physical activity, be kind to their mind, and “eat” their water by consuming water-rich fruits and vegetables.

“At Murad, we believe that there is a powerful, but often overlooked, connection between mind, body and health, which we call Connected Beauty,” said Dr. Howard Murad. “With the addition of MuradSpace, I’m excited to be able to share our unique philosophy, and product collections with the GCC consumers.”

MuradSpace is designed to leverage Dr. Murad’s clinical skincare while integrating the brands’ philosophy of Connected Beauty. Skin Health Specialists will provide Youthcam Skin Analysis consultations, prescribe customised skincare regimes and teach customers that the foundation of healthy skin begins with a whole-person approach to health.

 

The YouthCam is a state-of-the-art skin analysis system. The proprietary software is backed by more than 40 years of research conducted by Dr. Murad, measuring five key skin health concerns: fine lines and wrinkles, pigmentation, redness, inflammation and pores.

 

“Murad is one of the world’s leading skincare brands and the first doctor skincare brand that we will offer within our portfolio of brands. We are thrilled to partner with Dr. Howard Murad to bring this exceptional brand to the region.” commented Preston Antonini, Senior Vice President Beauty at Al Tayer Insignia.

 

MuradSpace will be available across GCC in Dubai, Kuwait, Qatar and Kingdom of Saudi Arabia starting from May 2017 at Areej stores in Dubai, Abu Dhabi and Doha, Qatar as well as in Bloomingdale’s Kuwait and will carry global top selling collections including: Age Reform, Acne, Environmental Shield, Murad Men, Resurgence, White Brilliance, Age Proof Sun Care and Supplements.

 

Best-selling products to look for in-market are:

  • Murad Invisiblur™ Perfecting Shield SPF 30 | PA+++ (AED 275, 30mL) – Utilising advanced technologies, this 3-in-1 invisible skin perfecting shield blends together advanced treatment, primer and

 

SPF technologies that immediately treats the visible signs of ageing, blurs imperfections and protects skin against UV damage. 94% of users saw improved smoothness and texture*

 

  • Murad Hydro-Dynamic® Quenching Essence (AED 329, 30mL) – a silky, weightless treatment that optimizes skin’s moisture capacity; and an enhanced version of the company’s award winning Hydro-Dynamic® Ultimate Moisture, a luxurious, yet lightweight cream that provides 24-hour hydration. Developed to target aging caused by dehydration, both Hydro-Dynamic Quenching Essence and Hydro-Dynamic Ultimate Moisture utilize a blend of advanced ingredients that work synergistically to deliver essential hydration nutrients and  restore skin’s youthful plumpness and resiliency.

 

  • Murad Retinol Youth Renewal Serum (AED 372, 30mL) – Fight signs of ageing with thefast-absorbing, breakthrough formula that works to minimise the appearance of fine lines and wrinkles. Powered by Retinol Tri-Active Technology (a fast-acting Retinoid, a time-released Retinol and a Retinol booster), the lightweight serum delivers a firming effect to smoothen and refine skin, whilst Hyaluronic Spheres provide long-lasting hydration for a radiant glow. Swertia Flower Extract increases resilience to reveal a luminous, youthful-looking complexion.

*In a Murad sponsored study. Individual results will vary.

 

Additional product information can be found on Murad.com or follow us on Facebook, Twitter, Instagram, YouTube and Pinterest.

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