Armani/Privé: BLEU TURQUOISE LEU LAZULI La Collection des Terres Précieuses

January 7, 2018
3 minutes read
Armani/Privé: BLEU TURQUOISE  LEU LAZULI La Collection des Terres Précieuses


AN INTIMATE VOYAGE THROUGH SCENT A translation of the identity of Giorgio Armani’s exquisite, custom-made relations into the scent idiom Armani/Privé Haute Couture fragrances represent the quintessence of the Armani style. They are inspired by travels and cultures from across the worlds, created from rare, highquality ingredients, painstakingly selected and expertly crafted, an olfactory reflection of the storied tradition of haute couture – of absolute freedom of creation. Armani/Privé Fragrances blend culture, colour and couture into second skin perfumes. LA COLLECTION DES TERRES PRECIEUSES Originally created as a gift to Giorgio Armani’s close friends, Armani/Privé Fragrance represents Giorgio Armani’s universe, in a drop. La Collection des Terres Précieuses is the distillation of Giorgio Armani’s wanderlust into a collection of precious fragrances that represent his travels and encounters across the world. Just as these explorations of different cultures and lands stimulated his fashion collections, so they infuse the Armani/Privé Fragrances. This special selection of fragrances within the Armani/Privé family are dedicated to blending cultures, inspired by a world seen through Giorgio Armani’s eyes.


Captivated by Indian spirituality and mysticism, the landscape, Giorgio Armani dedicates the latest additions to La Collection des Terres Précieuses to India: a duo of fragrances, capturing the designer’s vision of the country’s soul. It is a mythical idea of India that inspires as much as its reality – an Indian dream, a journey spiritual as well as real. This is his invitation, to us, to explore. The two fragrances, Bleu Turquoise and Bleu Lazuli, are inspired by India’s deep spiritual connection to blue. Representative of power and strength, and also of the universe – the color of both water and vast horizon – blue stands for life. Here, it is represented by two precious stones indigenous to India; turquoise, representing the meeting of sea and sky; and lapis lazuli, redolent of the infinite spirit of the universe. BLEU TURQUOISE BLEU LAZULI Turquoise is one of the oldest gems in man’s history, a talisman of rulers, shamans, and warriors – a stone of protection, of healing – as if carved from a cerulean heaven and slipped to earth. Lapis Lazuli is a universal symbol of wisdom and truth, reflecting the blue of the skies and hence connected to royalty and honor, gods and power, spirit and vision


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