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Asics Onitsuka Tiger, The Original Japanese Lifestyle Brand

May 13, 2017
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Asics Onitsuka Tiger, The Original Japanese Lifestyle Brand

The Onitsuka Tiger and ASICS story began in 1949 when Kihachiro Onitsuka created Onitsuka Co Ltd. Motivated by a lack of self-esteem in Kobe, Japan’s youngsters post-war and a belief that fitness was a significant solution, the company took shape.

Striving for perfection, innovation was part of the output from the earliest days of the company. NA sound mind in a sound body was Onitsuka’s original vision for betterment and it’s still part of the plan.

 

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