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What is the best Framework for Digital marketing?

June 26, 2017
1 minute read
What is the best Framework for Digital marketing?

The AARRR framework is:

  • Acquisition
  • Activation
  • Retention
  • Revenue
  • Referral

For an early stage product, we work to improve them in this order:

  1. Activation: visitor finds the product desirable enough to try, is able to use it and get to a-ha moment in shortest time possible
  2. Retention: user regularly uses product, it is doing the job they hired it for, customer is happy
  3. Revenue: user pays for product
  4. Acquisition: we know where our users come from, are able to try new channels, run tests, and kill or double-down on different channels
  5. Referral: users refer other users, the ideal acquisition channel

Here is a great visualization:

And here is a list of tools you should use on every stage of the AARRR:


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