As the market is becoming more price sensitive, consumers are seeking less expensive options without sacrificing taste.
To meet this demand, Brasserie Almaza is launching a redesigned, 25 cl Al Rayess beer bottle at 750 L.L. In addition, the company has also started importing 50 cl cans of Mützig beer, a fine lager at only 1,250 L.L.
The redesigned Al Rayess packaging will be launched in a 360-degree campaign, which includes media advertising, social media, and promotions.
For any questions or comments, please contact Almaza at 01 883 300 ext 205, or send an email to info@almaza.com.lb.