BRASSERIE ALMAZA ENTERS LOWER PRICE BEER SEGMENT

As the market is becoming more price sensitive, consumers are seeking less expensive options without sacrificing taste.

To meet this demand, Brasserie Almaza is launching a redesigned, 25 cl Al Rayess beer bottle at 750 L.L. In addition, the company has also started importing 50 cl cans of Mützig beer, a fine lager at only 1,250 L.L.

The redesigned Al Rayess packaging will be launched in a 360-degree campaign, which includes media advertising, social media, and promotions.

For any questions or comments, please contact Almaza at 01 883 300 ext 205, or send an email to info@almaza.com.lb.