Cadillac ‘Dare Greatly’ with renowned Jordanian designer Nafsika Skourti

May 9, 2017
4 minutes read
Cadillac ‘Dare Greatly’ with renowned Jordanian designer Nafsika Skourti

Cadillac celebrated their partnership with renowned Jordanian designer Nafsika Skourti at the launch of her latest collection in the Jordanian Capital Amman. At the exclusive VIP event the designer also revealed a Cadillac inspired piece, designed by the latest Jordanian talent to arrive on the global design stage.

Nafsika Skouri commented during the event saying: “We decided to throw a private launch event for our clients to view the collection and interact with the clothes. As a brand we cater to an international and affluent audience. Our clients have an appetite for culture and visual stimulation with a well-developed palate for luxury. With that in mind we knew we wanted to really excite them with a set-up that was conceptual, creative and beautiful. Fashion ultimately is about so much more than just clothes. It’s about the story, the humor, and the imagination. Cadillac has a strong grasp on what luxury truly is, and it’s great to be working with another brand whose values perfectly align with ours.”

Part of the collaboration saw a specially commissioned Cadillac inspired piece. Made in a bright red, it is a satin back crepe top and trouser ensemble, reflecting the luxury look and feel of Cadillac. The top is a halter neck with a low back, with cropped trousers that flare at the ankle.

Speaking about the Cadillac piece, Skourti said “Worn together they give our client a fabulous alternative to a dress, but she is also able to wear the top with jeans and dress it down, or pair the pants with a funky pair of heels and a sweater.”

“The piece was inspired by life. As a female-led brand, we really understand the times when an outfit has to multitask – something all women do, so it only makes sense that their wardrobes are in line with their lifestyle,” she continued.

Nadim Ghrayeb, Regional Sales and Marketing Manager, Cadillac Middle East commented on the partnership: “People who personify Cadillac are the ones who dare greatly, look at the world differently and always try to do something out of the ordinary to become extraordinary,  this is why this collaboration was a natural and instant fit for us. What Nafsika has done with her talent over the past three years has been incredible and we are honored to be a part of one of the Middle East’s brightest talent’s journey and launch her latest collection in Amman.”

Cadillac has spent years supporting established and emerging designers from around the world. They started with a multi-seasonal partnership with the Council of Fashion Designers of America (CFDA) in support of the first-ever New York Fashion Week: Men’s in 2015. Since then, the luxury brand has been committed to working with a number of designers, including the acclaimed fashion designers Public School that debuted its Pre-Fall collection in Dubai, United Arab Emirates, in line with the launch of the all-new Cadillac XT5 crossover vehicle.

Nafsika Skouri’s design concept is the embrace of glamour and anti-glamour; employing raw, bold and modern imagery to communicate its brand. Marrying masculinity and femininity, the designs translate to beautifully crafted garments, which make use of custom developed fabrics and techniques. In 2012, Nafiska graduated from Central Saint Martins and launched her first collection ‘9 to 5’ in Paris in September 2014, becoming one of the most talked about young talents, and has grown to become a global sensation that now has a strong footing in the world of fashion.


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