Social Media

Natalie Portman Accidentally Texted Meryl Streep Invitations to Her Family’s Jewish Holidays
December 14, 2018
Social Media

Natalie Portman Accidentally Texted Meryl Streep Invitations to Her Family’s Jewish Holidays

The actress explained that she thought she was texting her cousin Meryl. “I realized I had two Meryls in my phonebook and I’d been texting Meryl Streep,” she said. Natalie Portman experienced an only-in-Hollywood mix-up, she revealed on Thursday’s episode of Late Night. After discussing Hanukkah with...

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10 hours ago
Is It Time To Start Thinking Differently About Influencer Marketing?- Serviceplan Group Middle East
December 13, 2018
Social Media

Is It Time To Start Thinking Differently About Influencer Marketing?- Serviceplan Group Middle East

Influencer marketing might be a popular new way of getting word of your product out, but its roots are in the traditional word-of-mouth (WOM) approach that’s been relied upon to build trusted brands for decades. The essence of WOM is authenticity and reliability. When someone you know or trust recommends a service or a...

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2 days ago
Be the CHAMPION OF SOCIAL MEDIA and Win One Million Riyals
December 04, 2018
Social Media

Be the CHAMPION OF SOCIAL MEDIA and Win One Million Riyals

Sadeem, the largest digital competition in the Arab world on social media is back with a big hunt for the most powerful young content creators who willcompete for the title of the next biggest influencer in the Arab world. The program, which broke all the past records and garneredmillions of views, received more than 17...

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2 weeks ago
ConsumerLab explores the highs and lows of social media usage
November 09, 2018
Social Media

ConsumerLab explores the highs and lows of social media usage

Despite the negativity created by recent privacy scandals, social media usage is still on the rise. Social media platforms are witnessing an increase in users, and in the average amount of time those users spend on it. The latest report from Ericsson ConsumerLab, #OMG Social media is here to stay, was based on responses from...

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1 month ago
ConsumerLab explores the highs and lows of social media usage
November 08, 2018
Social Media

ConsumerLab explores the highs and lows of social media usage

Between 2014 and 2018, average time spent on social media apps increased by almost 60 percent Less than one in five trust information they read in social media Almost 70 percent think social media companies should ensure there is no fake content on their platforms One in five believe they will get more of their news from social...

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1 month ago
Nina Abdel Malak leads the latest phone trend with Huawei nova 3i
October 24, 2018
Social Media

Nina Abdel Malak leads the latest phone trend with Huawei nova 3i

Lebanese singer Nina Abdel Malak is recognized for more than her charming voice. With a strong presence on social media and specifically on Instagram with over 2 million followers, Nina is a dominating influencer and trend-setter in Lebanon with a cult following. Nina is renowned to be an atypical social media influencer with...

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2 months ago
Nina Abdel Malak applauses Huawei nova 3i’G big memory in her new video
October 19, 2018
Social Media

Nina Abdel Malak applauses Huawei nova 3i’G big memory in her new video

Nina Abdel Malak collaborates with renowned director and video producer Richa Sarkis for one of her latest Huawei nova 3i video campaigns specifically highlighting the device’s big memory of 128GB.   Having previously worked together on the lyric videos of her latest album “Eza” for her YouTube channel, Nina and...

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2 months ago
Celebrities selling their stuff on OLX Lebanon
September 24, 2018
Social Media

Celebrities selling their stuff on OLX Lebanon

Since its launch in the Lebanese market, OLX, the leading online classifieds platform in the Middle East and North Africa, has invaded online markets to become the reliable choice for hundreds of thousands of Lebanese people. OLX Lebanon has recently concluded its first celebrity campaign on social media: Stars on OLX,...

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3 months ago
Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing
September 10, 2018
Social Media

Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing

Nike’s Colin Kaepernick campaign, “Believe in something. Even if it means sacrificing everything. Just do it.”, has generated a lot of debate. Their stocks faced sell-off, the company lost 3.2% of its $130 Billion market value in a day, and was fiercely criticised by President Donald Trump.  Yet, it was clearly a...

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3 months ago
Facebook Is Tops with Everyone but Teens
September 02, 2018
Social Media

Facebook Is Tops with Everyone but Teens

he number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens. Here’s how the top social networks rank among the following age groups: TEENS In 2016, Snapchat surpassed Facebook as the most...

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3 months ago
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