Social Media

Nina Abdel Malak applauses Huawei nova 3i’G big memory in her new video
October 19, 2018
Social Media

Nina Abdel Malak applauses Huawei nova 3i’G big memory in her new video

Nina Abdel Malak collaborates with renowned director and video producer Richa Sarkis for one of her latest Huawei nova 3i video campaigns specifically highlighting the device’s big memory of 128GB.   Having previously worked together on the lyric videos of her latest album “Eza” for her YouTube channel, Nina and...

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9 hours ago
Celebrities selling their stuff on OLX Lebanon
September 24, 2018
Social Media

Celebrities selling their stuff on OLX Lebanon

Since its launch in the Lebanese market, OLX, the leading online classifieds platform in the Middle East and North Africa, has invaded online markets to become the reliable choice for hundreds of thousands of Lebanese people. OLX Lebanon has recently concluded its first celebrity campaign on social media: Stars on OLX,...

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4 weeks ago
Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing
September 10, 2018
Social Media

Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing

Nike’s Colin Kaepernick campaign, “Believe in something. Even if it means sacrificing everything. Just do it.”, has generated a lot of debate. Their stocks faced sell-off, the company lost 3.2% of its $130 Billion market value in a day, and was fiercely criticised by President Donald Trump.  Yet, it was clearly a...

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1 month ago
Facebook Is Tops with Everyone but Teens
September 02, 2018
Social Media

Facebook Is Tops with Everyone but Teens

he number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens. Here’s how the top social networks rank among the following age groups: TEENS In 2016, Snapchat surpassed Facebook as the most...

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2 months ago
Netflix testing ads in between some subscribers’ binge-watching sessions
August 22, 2018
Social Media

Netflix testing ads in between some subscribers’ binge-watching sessions

Netflix is currently experimenting with making users watch advertisements in between episodes of certain shows. Initial reports have surfaced on the Netflix subreddit, with users from the United States, United Kingdom, and Australia complaining about advertisements interrupting their binge-watching. One user, based out of...

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2 months ago
Facebook cuts off access to user data for ‘hundreds of thousands’ of apps
August 18, 2018
Social Media

Facebook cuts off access to user data for ‘hundreds of thousands’ of apps

Facebook has just blocked a truckload of apps from accessing its user’s data. Facebook’s VP of Product Partnerships, Ime Archibong, explained in a blog post Tuesday that Facebook had cut off API access for “hundreds of thousands of inactive apps that have not submitted for our app review process.”...

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2 months ago
Calling Arab creators everywhere: YouTube NextUp is back!
July 31, 2018
Social Media

Calling Arab creators everywhere: YouTube NextUp is back!

The YouTube creator community in the Arab world has been generating an array of diverse content that has gained these creators millions of subscribers from across the Middle East and North Africa. To us at YouTube, the community represents the heart beat of the platform. Which is why we’re proud to announce that for the third...

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3 months ago
Facebook, Over $100B in value disappeared
July 27, 2018
Social Media

Facebook, Over $100B in value disappeared

After the company’s quarterly earnings call with investors, FB’s stock price dropped ~20% in after-hours trading. Over $100B in value disappeared in an instant after FB announced disappointing revenue numbers and user growth. Some context: that’s comparable to the entirety of General Motors, Ford and Target…...

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3 months ago
EVOPS Marketing & PR Highlights  The Need for Integrated Marketing
July 11, 2018
Social Media

EVOPS Marketing & PR Highlights The Need for Integrated Marketing

Social Media has compounded the speed, intensity and volume of information reaching people on a daily basis. Today, it is not only the most favoured form of marketing but for some businesses it is the only way of communication. However, can social media alone do the magic?   Hina Bakht, Managing Director, EVOPS Marketing...

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3 months ago
evian® Appoints Influential and Award-winning Beauty Consultant Joelle Mardinian
July 06, 2018
Social Media

evian® Appoints Influential and Award-winning Beauty Consultant Joelle Mardinian

evian®, the worldwide leader of natural mineral water has appointed Middle East’s renowned Dubai-based beauty expert Joelle Mardinian as its brand ambassador in the Middle East region. Joelle is a highly influential award-winning beauty consultant, TV host, and founder of Maison De Joelle beauty salons and Clinica Joelle...

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4 months ago
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