Social Media

Fake News: Not Just a Social Media Problem
June 21, 2018
Social Media

Fake News: Not Just a Social Media Problem

Ogilvy has announced the findings of the 2018 Global Media Influence Survey at the Cannes Lions Festival, which revealed trust in traditional media as a source for news has declined 22 percent since 2016. The survey of over 350 journalists worldwide found that these shifts will likely lead to more collaborations between...

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3 days ago
Joseph Yaacoub Wins the Top Social Media Expert Award
April 23, 2018
Social Media

Joseph Yaacoub Wins the Top Social Media Expert Award

Joseph Yaacoub is a Communication Specialist and one of the top three experts in the Top Social Media Expert Award in 2017, with an extensive experience in the fields of online, offline, relationship marketing, and Internet technology. This year, Joseph is nominated for the “Middle East Social Media Award” 2018 under the...

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2 months ago
Should newsrooms create WhatsApp ‘activation’ groups?
February 25, 2018
Social Media

Should newsrooms create WhatsApp ‘activation’ groups?

One thing is clear after Facebook’s publisher-only webinar – sharing, not liking, is the new black. Engagement and recency were always top of Facebook’s levers to pull but now it’s all about “meaningful interactions”. What are meaningful interactions? High-intent driven actions, by the looks of...

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4 months ago
Swarovski LAUNCHES E-COMMERCE PLATFORM IN THE UAE
November 16, 2017
Social Media

Swarovski LAUNCHES E-COMMERCE PLATFORM IN THE UAE

Swarovski, in partnership with Chalhoub Group, is launching the brand’s e-commerce platform in the UAE. This launch comes in line with Swarovski’s digitalization strategy aiming at reaching out to tech- savvy consumers in the UAE and providing them with a delightful and equally convenient shopping experience.   Roland...

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7 months ago
Why Consumers Continue to Shift Away from Pay TV
October 08, 2017
Social Media

Why Consumers Continue to Shift Away from Pay TV

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service. In fact, a higher percentage of those surveyed named price as a factor than said the same in Q1. Aside from price,...

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9 months ago
NETFLIX IS RAISING THE PRICE OF ITS SUBSCRIPTION PLANS
October 08, 2017
Social Media

NETFLIX IS RAISING THE PRICE OF ITS SUBSCRIPTION PLANS

WHY IT MATTERS TO YOU This is the third increase in price for Netflix subscriptions in the last four years. Time to put a few more dollars aside to enjoy Netflix. Beginning in November, Netflix will raise the monthly price for its standard tier from $10 to $11, and the price of its premium tier from $12 to $14. This will be the...

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9 months ago
TRACCS and Open Influence Bring Data-driven Influencer Marketing Solutions to MENA
September 30, 2017
Social Media

TRACCS and Open Influence Bring Data-driven Influencer Marketing Solutions to MENA

Brands in the Middle East and North Africa will soon have access to a full suite of data-driven influencer marketing solutions in the region as TRACCS, one of the largest PR networks in the region, and Open Influence, one of the leading influencer marketing firms headquartered in Los Angeles, join hands to launch ‘Open...

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9 months ago
Simple Ways to Adapt Your TV Com- mercials for Facebook and  Instagram
August 03, 2017
Social Media

Simple Ways to Adapt Your TV Com- mercials for Facebook and Instagram

Attention on mobile is vastly different     Mobile video is exploding:  Over half of all video views are on mobile  , and  mobile  video consumption is increasing exponentially on Face- book.  Mobile is where  your customers watch  everything from video ads to branded content—and it’s time  to adapt...

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11 months ago
84.7% of Respondents Find Many Internship Opportunities Through Online Job Sites
August 01, 2017
Social Media

84.7% of Respondents Find Many Internship Opportunities Through Online Job Sites

The Middle East and North Africa (MENA) area is large, vibrant and diverse and attracts many young job seekers and recent graduates every year who rigorously compete for internships and entry level jobs. In order to measure the market and availability of internships in the region, Bayt.com – the Middle East’s #1 Job...

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11 months ago
OLX Lebanon Monitors Users’ Trends and Behavior during the Holy Month of Ramadan 2017
July 23, 2017
Social Media

OLX Lebanon Monitors Users’ Trends and Behavior during the Holy Month of Ramadan 2017

OLX, the leading classifieds platform in Lebanon, has released a first-of-its-kind report that analyzes users’ behavioral patterns on its platforms throughout the holy month of Ramadan. With the massive extent of information and data available, OLX Lebanon studies the user’s behavior, distinguishes their preferences, and...

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11 months ago
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