Social Media

Simple Ways to Adapt Your TV Com- mercials for Facebook and  Instagram
August 03, 2017
Social Media

Simple Ways to Adapt Your TV Com- mercials for Facebook and Instagram

Attention on mobile is vastly different     Mobile video is exploding:  Over half of all video views are on mobile  , and  mobile  video consumption is increasing exponentially on Face- book.  Mobile is where  your customers watch  everything from video ads to branded content—and it’s time  to adapt...

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2 months ago
84.7% of Respondents Find Many Internship Opportunities Through Online Job Sites
August 01, 2017
Social Media

84.7% of Respondents Find Many Internship Opportunities Through Online Job Sites

The Middle East and North Africa (MENA) area is large, vibrant and diverse and attracts many young job seekers and recent graduates every year who rigorously compete for internships and entry level jobs. In order to measure the market and availability of internships in the region, Bayt.com – the Middle East’s #1 Job...

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2 months ago
OLX Lebanon Monitors Users’ Trends and Behavior during the Holy Month of Ramadan 2017
July 23, 2017
Social Media

OLX Lebanon Monitors Users’ Trends and Behavior during the Holy Month of Ramadan 2017

OLX, the leading classifieds platform in Lebanon, has released a first-of-its-kind report that analyzes users’ behavioral patterns on its platforms throughout the holy month of Ramadan. With the massive extent of information and data available, OLX Lebanon studies the user’s behavior, distinguishes their preferences, and...

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2 months ago
Petya-like wormable malware: The “Who” and the “Why”
July 01, 2017
Social Media

Petya-like wormable malware: The “Who” and the “Why”

Late on 27 June, the New York Times reported that a number of Ukrainian banks and Ukrenergo, the Ukrainian state power distributor, had been affected by unidentified malware which caused significant operational disruption. Multiple security vendors and independent researchers subsequently identified the malware as a wormable...

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3 months ago
Two Billion People Coming Together on Facebook
June 30, 2017
Social Media

Two Billion People Coming Together on Facebook

Today, we reached a new milestone: there are now two billion people connecting and building communities on Facebook every month.   This wouldn’t have happened without the millions of smaller communities and individuals who are sharing and making meaningful contributions every day. Each day, more than 175 million...

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3 months ago
What is the best Framework for Digital marketing?
June 26, 2017
Social Media

What is the best Framework for Digital marketing?

The AARRR framework is: Acquisition Activation Retention Revenue Referral For an early stage product, we work to improve them in this order: Activation: visitor finds the product desirable enough to try, is able to use it and get to a-ha moment in shortest time possible Retention: user regularly uses product, it is doing the...

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3 months ago
Dubai’s First Social Experiment Takes Place During Ramadan
June 17, 2017
Social Media

Dubai’s First Social Experiment Takes Place During Ramadan

Continuing its efforts to boost sustainable living, Dubai Carbon has launched the emirate’s first social experiment focused on understanding lifestyle habits of the general public this Ramadan. The study will gather information needed to evaluate consumption patterns, resource efficiency and waste management.   The...

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3 months ago
As part of Facebook’s Hack For Good, Save the Children launches Ramadan campaign for Syrian children
May 28, 2017
Social Media

As part of Facebook’s Hack For Good, Save the Children launches Ramadan campaign for Syrian children

Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of the harsh realities that confront Syrian children. The campaign will run throughout Ramadan, across the Middle East and North Africa. It will also target the Arab diaspora around the world. Save the...

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4 months ago
It’s Art, Not Science. Blue Marlin Ibiza UAE. 5th Anniversary
May 07, 2017
Social Media

It’s Art, Not Science. Blue Marlin Ibiza UAE. 5th Anniversary

For the past 5 years, Blue Marlin Ibiza UAE, the country’s leading beach club, has been taking people on a journey that stimulates all 5 senses, to such unreachable levels that only a pioneering concept could succeed in attempting. With this being said, a new advertising campaign has surfaced, bringing ART into the forefront...

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5 months ago
Feature for Camilla Overodder
May 03, 2017
Social Media

Feature for Camilla Overodder

Name, age, nationality, occupation and title? Camilla Overodder, 48 year old, Head of Commercial Management Region Middle East & North East Africa at Ericsson What are your views on women’s empowerment in the UAE?   UAE is a great example for empowering women as key partners in leading the drive towards sustainable...

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5 months ago
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