Social Media

Digital rebellion and directing emotion
December 30, 2018
Social Media

Digital rebellion and directing emotion

Don’t be afraid of digital – there’s little point; it’s already here. And whether we call it rebellion or revolution matters little, as it’s already taken place. The reality of digital now is that it pushes us to be ever more creative. But do not be fooled. Creativity is fascinating, but in the digital age it can be...

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Consumer are spending a quarter of their day glued to their smartphone
December 25, 2018
Social Media

Consumer are spending a quarter of their day glued to their smartphone

UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day 43% claim to spend more time texting/talking electronically through social media than interacting with the actual people around them The digital age has empowered us with access to information at the...

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2 months ago
Major trends in todays F&B sector and how industry brands can adapt effectively – By Priyanka Mittal, Director India Gate, KRBL
December 21, 2018
Business

Major trends in todays F&B sector and how industry brands can adapt effectively – By Priyanka Mittal, Director India Gate, KRBL

Consumer tastes and preferences, have for long been the driving force for the food and beverage industry around the world. Brands previously invested a lot of time, money and efforts in understanding the requirements of the consumers and then developed products based on their research. Using this research as the base, they made...

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2 months ago
Spinneys Honors Media and Social Media Influencers in an End of Year Celebration
December 20, 2018
News

Spinneys Honors Media and Social Media Influencers in an End of Year Celebration

In celebration of its 70th anniversary and on the occasion of the end of year festive season, Spinneys gathered local media representatives and social media influencers over lunch at Sultan Ibrahim in Downtown Beirut. The celebration was an opportunity to thank them for their continuous support and trust in Spinneys and look...

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2 months ago
Is today’s consumer really spending a quarter of their day glued to their smartphone?
December 16, 2018
Social Media

Is today’s consumer really spending a quarter of their day glued to their smartphone?

UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day 43% claim to spend more time texting/talking electronically through social media than interacting with the actual people around them The digital age has empowered us with access to information at the...

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2 months ago
Facebook Photos of Nearly 7 Million Users Exposed
December 15, 2018
Social Media

Facebook Photos of Nearly 7 Million Users Exposed

The bug disclosed Friday gave hundreds of apps unauthorized access to photos that could in theory include images that would embarrass some of the affected users. Facebook’s privacy controls have broken down yet again, this time through a software flaw affecting nearly 7 million users who had photos exposed to a much wider...

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2 months ago
Natalie Portman Accidentally Texted Meryl Streep Invitations to Her Family’s Jewish Holidays
December 14, 2018
Social Media

Natalie Portman Accidentally Texted Meryl Streep Invitations to Her Family’s Jewish Holidays

The actress explained that she thought she was texting her cousin Meryl. “I realized I had two Meryls in my phonebook and I’d been texting Meryl Streep,” she said. Natalie Portman experienced an only-in-Hollywood mix-up, she revealed on Thursday’s episode of Late Night. After discussing Hanukkah with...

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2 months ago
Is It Time To Start Thinking Differently About Influencer Marketing?- Serviceplan Group Middle East
December 13, 2018
Social Media

Is It Time To Start Thinking Differently About Influencer Marketing?- Serviceplan Group Middle East

Influencer marketing might be a popular new way of getting word of your product out, but its roots are in the traditional word-of-mouth (WOM) approach that’s been relied upon to build trusted brands for decades. The essence of WOM is authenticity and reliability. When someone you know or trust recommends a service or a...

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2 months ago
Be the CHAMPION OF SOCIAL MEDIA and Win One Million Riyals
December 04, 2018
Social Media

Be the CHAMPION OF SOCIAL MEDIA and Win One Million Riyals

Sadeem, the largest digital competition in the Arab world on social media is back with a big hunt for the most powerful young content creators who willcompete for the title of the next biggest influencer in the Arab world. The program, which broke all the past records and garneredmillions of views, received more than 17...

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3 months ago
ConsumerLab explores the highs and lows of social media usage
November 09, 2018
Social Media

ConsumerLab explores the highs and lows of social media usage

Despite the negativity created by recent privacy scandals, social media usage is still on the rise. Social media platforms are witnessing an increase in users, and in the average amount of time those users spend on it. The latest report from Ericsson ConsumerLab, #OMG Social media is here to stay, was based on responses from...

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3 months ago
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