Cherfan Trading Company (Chetraco), announces the unleashing of Midea, China’s largest home appliances brand during a high profile dinner at Mandaloun club, gathering all the dealers.
With almost 50 years of persistent growth, Midea currently operates with 21 production facilities worldwide and 260 logistics centers in more than 200 countries.
Midea will capitalize on the award-winning caliber of air treatment, refrigeration, laundry, large cooking appliances, small kitchen appliances, water appliances, floor care and lighting.
“Midea has made a significant name for itself in the home appliances market with a massive production of major domestic devices and the world’s No.1 brand of air-treatment products, air-coolers, kettles and rice cookers. This addition will build on our company’s expertise and will continue to deliver the kind of value our customers have come to expect” said Mr. Eddy Cherfan.
Midea made it big in 2016; as a result, it has been recognized internationally, becoming the first company from the Chinese household appliances industry to enter the Fortune Global 500.
“It all becomes possible thanks to strong foundation of the company and its promise to its consumers: provide surprisingly friendly solutions for the one who treasure those tiny moments at home.” – commented Elvis Wang, General Manager Midea Middle East, and continued: “That is why the partnership with Chetraco is a valuable and promising tight-up for Midea in Lebanon. Chetraco fits our culture and business model as they work very closely with their customers and are offering them several sophisticated services and solutions which are both innovative and beneficial”.
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