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Ford Marks Special Moment in History with Ford Driving Skills for Life for Her Global Debut in Saudi Arabia

March 7, 2018
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Ford Marks Special Moment in History with Ford Driving Skills for Life for Her Global Debut in Saudi Arabia

Ford Motor Company this week launched the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s globally renowned and award-winning safe driving programme for teens and new drivers.

Ford Driving Skills for Life for Her, in partnership with Effat University in Jeddah, is part of Ford’s commitment to help young female drivers feel safe and confident when they get behind the wheel for the first time, with the company excited to be welcoming a new generation of women to the driver’s seat.

Coinciding with International Women’s Day, this unique event will have trained more than 250 students at the women-only university by the week’s end, with plans to make Driving Skills for Life for Her an on-going programme for the Kingdom’s female drivers.

For all press material relating to Ford’s groundbreaking event, click here or visit media.ford.com.

 

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