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German Fashion Brand MCM Unveils its SS17 Collection in Dubai

April 1, 2017
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German Fashion Brand MCM Unveils its SS17 Collection in Dubai

The International Blogger Aimee Song has been seen wearing from the Illustrious German brand, Modern Creation München, popularly known as MCM recently unveiled its SS17 collection in Dubai. In line with its worldwide presentation, MCM’s SS17 collection witnessed an elegant launch event at Mall of the Emirates on 30th of November in the presence of select media from the region.

The theme and spirit of this collection is Punk Ethos. MCM’s SS17 aims to break free of the mundane and try new paths to manifest utmost creativity thus blurring the boundaries between the past and the future and creating their own era. Expressing themselves and making a statement that results in the MCM zeitgeist. The brand draws inspiration for this collection from German singer/songwriter Nina Hagen, who is often referred to as the ‘Godmother of Punk,’ and was known for her unconventional outfits and punk hairdo. She is credited with bringing the glam, punk attitude to the masses especially during the punk wave in the 70s and 80s. The SS17 collection mixes digital and analog prints creating a timeless yet modern and glam look with the diversity of materials used. Fashion connoisseurs can take their pick from this cutting-edge collection that offers a host of different styles for men and women in a variety of shades that are reminiscent of the brand’s inspiration.

Founded in Munich in 1976, a time when the city was considered the home of the global jet-set, MCM prides itself on using the finest quality leathers and materials and has its craft rooted in its heritage and excellence in luggage. MCM manufactures superior quality bags and accessories that are stylish, functional and innovative both in material and design. Till date, MCM’s rebellious, glamorous and pioneering spirit draws its inspiration from Munich in the time of its inception. The MCM spirit is about the continuation of the age of travel in the jet set of the 1970s and the global nomads of the modern day and the logo represents unparalleled craftsmanship.

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