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GIORGIO ARMANI BEAUTY LIFE IS A CRUISE EYES FOCUS ON EYES

May 20, 2017
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GIORGIO ARMANI BEAUTY  LIFE IS A CRUISE EYES FOCUS ON EYES

after creating a beautiful complexion, it’s now time to focus on eyes.

 

LIFE IS A CRUISE is a collection that draws its inspiration from the spirit of an exclusive cruise along the Mediterranean coastlines. This time around Giorgio Armani sublimates women’s eyes with warm and natural tones.

A deep and luminous eye look for a captivating Armani woman.

LIFE IS A CRUISE EYES is based on two success stories and two new products:

  • The bestselling EYE TINT liquid eye shadow comes in five new shades
  • The all-rounder for the eyes EYE & BROW MAESTRO is back in the spotlight
  • The new SUNSET PALETTE lights up eyes in warm, luminous colors
  • The new EYES TO KILL PROLINER is here to satisfy the most demanding beauty junkies

 

An eye look sublimated throughout summer.

 

CRUISE LOOK: NEW SUNSET PALETTE

The SUNSET PALETTE for the eyes reveals contrasting eye shadows. It offers an array of warm and natural “earth” tones, ranging from pearlescent pink to gold, through coppery brown and navy green. The pigment-saturated colors capture the light and reflect it for several hours.

 

This new palette is perfect for all occasions. As the texture glides over the eyelid, shades can be layered, building up their intensity for a natural or more sophisticated effect.

 

It offers a unique sensory experience. The soft and comfortable texture leaves an instantly imperceptible, light-as-air veil on the eyelid. The velvety feel and second-skin finish are irresistible.

 

Like the face palette, the SUNSET PALETTE is decorated with an embossed wave reminiscent of the warm Mediterranean sand.

 

Two brush applicators come with the palette.

 

A STROKE OF PERFECTION: NEW EYES TO KILL PROLINER

High precision, intense color, a refined applicator, long hold (up to 12 hours), matte or luminous finishes: the new EYES TO KILL PROLINER has it all. This new “art liner” guarantees a clean, precise, flawless and smudge-free line. Impeccable results from the very first stroke.

 

Its advantages? A water-based formula combining gentleness and a fresh feeling on application.

 

EYES TO KILL PROLINER is available in three shades:

  • No. 1 Obsidian Black, a deep matte black, the Giorgio Armani Beauty signature
  • No. 2 Navy Lights, an iridescent turquoise blue for a radiant finish
  • No. 3 Armani Cruise, a shimmering brown shade with warmer sandy glints

 

SPARKLING EYES: EYE TINT

EYE TINT liquid eyeshadow fuses to the skin. Its intense and luminous colors offer a “no make-up” feel just as comfortable as a cream.

Its texture is easily worked, and can be swept at will over the eyelid, under the browbone and in the inner corner of the eye.

A feature made possible thanks to its unique formula composed of 50% aqueous ingredients and 50% pure pigments and to its technology: the extra-fine Smart Eye Color film ensures perfect adherence to the eyelid and perfect hold for up to 16 hours.

EYE TINT is layered with the shadows in the SUNSET PALETTE for an in-depth, contrasting look.

Iridescent, matte, metallic or satiny to satisfy every wish, LIFE IS A CRUISE collection boasts six EYE TINT shades. An iconic shade No. 11 Rose Ashes and five new colors:

  • No. 25 Midnight Cruise
  • No. 26 Navy Lights
  • No. 27 Sunset
  • No. 28 Italian Riviera
  • No. 29 Armani Cruise

 

 

HYBRID FORMULA: EYE & BROW MAESTRO

Born from real backstage needs, EYE & BROW MAESTRO is an eye product that more than lives up to its name. It can be used as an eyeliner, eye shadow, for contouring, to redefine and shape brows or even to disguise grey hair at the temples. It’s the must-have tool for sophisticated make-up looks.

Its secret? A hybrid, waterproof cream formula that immediately liquefies on contact with skin. Once set, EYE & BROW MAESTRO offers infallible hold for 20 hours.

Three warm shades star in the LIFE IS A CRUISE collection to recreate a sun-kissed, luminous make-up look:

  • No. 02 Wenge Wood, an intense brown
  • No. 06 Copal, a coppery brown
  • No. 09 Gold, a golden yellow

 

 

LIFE IS A CRUISE EYES products form part of a simple and sophisticated routine. Created to heighten femininity, the collection sculpts a deep, intense and natural eye, perfectly in line with LIFE IS A CRUISE FACE.

 

With the LIFE IS A CRUISE collection, the complexion is naturally tanned and the eyes beautifully enhanced.

 

LINDA CANTELLO, Giorgio Armani International Make-Up Artist:

Cruise your way through summer with everything you need to create sexy sultry eyes; wearing any combination of shades from the Sunset Palette or the new Eye Tint, in their easy-to-apply, long-lasting textures, will guarantee that you have eyes to kill.

 

 

 

 

 

 

 

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