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Giorgio Armani Beauty: SI PASSIONE

March 11, 2018
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Giorgio Armani Beauty: SI PASSIONE

What is passion? A strong emotion; a boldness, an audacity; living life to the fullest. Sì Passione, the new fragrance by Giorgio Armani, unleashes the passion of the Sì woman – empowered, feminine, and free. It is an intense, uncompromising scent for a confident woman willing to make extreme choices – a woman who dares to say yes.

 

PASSIONATE ABOUT FRAGRANCE, A FRAGRANCE BORN OF PASSION

A powerful reinvention of this signature Armani fragrance, Sì Passione adds a new dimension to Giorgio Armani’s feminine fragrance personality – in his own words, “an irresistible combination of grace, strength and independence of spirit.” The Sì range is guided by these principles of a resolutely contemporary femininity, one that is vivid, one that is alive.

Sì Passione is a contemporary redefinition of a modern and bold notion of passion, showcasing a new point of view informed by today’s woman. This woman is fearless, daring, decisive. She says Sì.

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