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Givenchy Parfums: The Thrill of the Forbidden

September 20, 2018
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Givenchy Parfums: The Thrill of the Forbidden

With immaculate glamour came excitement. With elegance came irreverence. The sobriety of his signature black and white was balanced out by the daring of his designs. He was an aristocrat with a flair for the avant-garde.
With his unconventional “Separates” and “casual chic” he breathed a new audacious life into the heart of fashion. A radical move, that gave women a certain freedom, at a time when fashion Houses designed only total looks. There was something both classic and fearless in his approach to fashion.

L’INTERDIT in 1957, Givenchy’s first daring fragrance. L’INTERDIT in 2018, a tribute to freedom. A new fearless classic. 
Was this the reason that Audrey Hepburn chose him to design her wardrobe? In any event her choice was auspicious, as theirs was a lifelong friendship and professional collaboration which gave rise to many creations. It was a rare relationship that shaped the Givenchy House and set the direction from which the future came. One of their most significant collaborations, between designer and more-than- muse, was a fragrance, first created exclusively for Audrey. When Hubert de Givenchy asked if he could commercialise it, legend has it, she initially replied « Je vous l’interdis ! » (“I forbid you!”).

NOW IN 2018, A NEW CHAPTER OPENS, AND GIVENCHY CREATES A NEW L’INTERDIT FRAGRANCE INVITING WOMEN TO CROSS THE LINE AND DISCOVER THE THRILL OF THE FORBIDDEN.

THE THRILL OF THE FORBIDDEN
LIKE A RALLYING CRY GIVENCHY TODAY INVITES WOMEN TO HAVE THE COURAGE TO STEP INTO THAT SPACE BEYOND CONVENTION.

To embrace the frisson of freedom and forbidden sensations. To transgress imaginary, real, invented limits and codes. Because sometimes the only limit is within.
L’Interdit is a fragrance to remind us that sometimes audacity is the key to freedom. And that beyond what might hold one back, lie many of life’s thrills.

A RESOLUTELY UNDERGROUND FLOWER
A MAGNIFICENT, FEARLESS FRAGRANCE. AND DEVASTATINGLY ELEGANT. 

A NEW KIND OF FEMININITY.

The intensity born of contrasts.
A forbidden blend of a white flower and a dark accord.
The shocking side of chic.

Created by master perfumers Dominique Ropion, Anne Flipo and Fanny Bal, L’Interdit unveils a floral white bouquet of orange blossom, jasmine and tuberose. In contrast, earthy dark tones emanate from the vetiver and patchouli.

THE PERFECTION OF SIMPLICITY AND SOPHISTICATION
L’INTERDIT SERVES AS A CATALYST, AN ENABLER, A KEYTOTHE DOORTHAT OPENS INTO FREEDOM. AN EMPOWERING TALISMAN ON THE ROAD TO EXPERIENCE AND SELF-DISCOVERY.
The bottle design of 2018 is a clear tribute to the original 1957 bottle. An object that like perfection itself is truly timeless and terribly modern. Strikingly sober, with a round squareness, a soft strength.
At once simple, deeply feminine and soft in its evocation, it also has the elegance of being tied up with a sharp seal that binds the contrasting matte grosgrain bow and the shiny 4G logo.
The box is, of course, black and white, bold, pure and simple. But inside it is scarlet, daring, surprising and carries the signature of Monsieur de Givenchy.
The new Eau de Parfum is available in 35ml, 50ml and 80ml.

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