Glamor, color, fashion and art! You’ve got it nailed, with essie’s new Nails Avenue salon. Now open at City Walk, Dubai.

April 1, 2017
3 minutes read
Glamor, color, fashion and art! You’ve got it nailed, with essie’s new Nails Avenue salon. Now open at City Walk, Dubai.

Fabulous news for ‘mani’ maniacs!

City Walk in Dubai is the latest go-to address for flawless nails styled by one of America’s leading nail salon and color experts, essie. Famous for its trendy, colorful, fashion-inspired looks, essie now brings professional nail services and its legendary array of nail polish shades to the city’s fingertips at the newly opened, essie-powered Nails Avenue salon.


The salon’s launch event, held on March 7th, was attended by essie’s global lead educator and nail artist, Rita Remark. Her presence added a major buzz to the excitement. At the event, Rita applied the customized nail art looks she’s so famous for, and also replicated the latest nail designs from the catwalk.
As the creator of sophisticated nail designs at the world’s most high profile runways including New York Fashion Week (NYFW), Rita shared the latest NYFW nail looks. In the spotlight were the iconic, colorful shades, coveted polishes, stand-out nail designs and art created by essie in collaboration with fashion designers at NYFW’s Fall/Winter 2017 show. These included the looks at Alexander Wang, Altuzarra, Jenny Packham, Proenza Schouler, Wes Gordon, Rag & Bone and Oscar de la Renta, as well as Baja East and Jonathan Simkhai. To add even more color, flair and fun to the Nails Avenue opening, essie invited an artist who sketched the media and social influencers’ outfits on their
essie gift boxes.


Nails Avenue is now set to be the city’s top beauty destination. It’s where the style-conscious woman in search of essie expertise can access the latest trends and hottest shades from international runways. After all, essie, the brand that’s in the know, and always on the edge of the ‘next big thing’ in fashion is a major trendsetter. And those seeking a classic or couture look can find their essie color too! There’s a shade that’s just right for every outfit and occasion from the brand’s extensive, imaginative palette. Nails Avenue’s essie-trained technicians can add that pro touch to nail polish application and design for a perfectly finished and trendy look that’s fun to wear and just beautiful to look at!



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