Lifestyle
Like

HANDS AND FEET HAVE NEVER BEEN CARED FOR SO INTENSIVELY!

January 11, 2019
97 Views
0 Comments
8 minutes read
HANDS AND FEET HAVE NEVER BEEN CARED  FOR SO INTENSIVELY!

The Intensive range loves to take care of very dry skin, so it made perfect sense to make the range even bigger and better in 2019! The Intensive Hand Balm is getting a new look, with a box design that clearly highlights its action on very dry skin even during extreme conditions. And it’s joined by a new 50ml format – the perfect size to slip into your bag and take with you everywhere!

 

There’s something new for your feet too: an Intensive Foot Balm, formulated with 25% shea butter, to nourish dry and very dry feet. No more dry and rough skin.

 

Strong winds? Heavy rain? Your hands have nothing to fear! The Intensive Hand Balm has been tested in extreme conditions and remains effective even in the coldest temperatures (-12,5°C on average*).

 

FEEL BEAUTIFUL DOWN TO YOUR FINGERATIPS

 

Ever since its earliest days, L’OCCITANE has been building up its expertise in hand care and has developed its own simple and effective three-step routine.

 

  1. Start with the Nail & Cuticle Nourishing Oil
  2. Follow with the One-Minute Hand Scrub
  3. Finish with the classic Shea Butter Hand Cream or the Intensive Hand Balm, according to your skin’s needs

 

L’OCCITANE always recommends this (tested and approved!) routine. It lets you enjoy a moment of “Me” time as you pamper, comfort and really look after your hands.

 

In January 2019, L’OCCITANE is also updating the first step in this ritual. Its iconic Nail & Cuticle Nourishing Oil will be relaunched in a new colour: champagne! What could be more fitting for a product that deserves to celebrate? For this is a formula you can always count on to help nails getting more strength and shine!

 

A limited-edition oil with a captivating rose scent will also be joining the range in January. Perfect for caring for nails and cuticles with an extra-feminine touch! 30% shea oil and sweet almond oil. Shea pleasure and sweet softness!

 

YOUR FAVOURITE SHEA PRODUCTS WILL STILL BE THERE FOR YOU!

 

SHEA BUTTER HAND CREAM 150ml, 75ml & 30ml

 

Formulated with a high concentration of shea butter (20%), our hand cream is also enriched with almond and honey extracts, as well as coconut oil. It’s been a success all around the world ever since it was created. And just when you thought it couldn’t get any better, it was reformulated with organic shea butter!

 

SHEA BUTTER FOOT CREAM 150ml

 

Wonderfully rich in shea butter (15%) and natural origin soothing ingredients (arnica and lavender essential oil), this cream moisturizes, and refreshes overheated, overworked, dry and tired feet. Absolutely effective and ever so slightly addictive, it’s one of our best-loved bestsellers.

FACE UP TO THE COLD WITH SHEA BUTTER SKINCARE

 

Your face has to cope with harsh cold conditions too… That’s why L’OCCITANE also offers two face creams made with shea butter, for all those whose skin craves nourishing care. The Light Comforting Cream is enriched with 5% shea butter and can be used in two ways: as a cream (of course), but also as a mask, leaving it on for 5 minutes. The results speak for themselves!

 

Immediately:

The skin feels intensely nourished 87%*.

Sensations of discomfort seems disappeared 94%*.

* Results from consumer use test on 31 volunteers with normal to combination, even sensitive skin.

 

After two weeks in extreme conditions*** (cold, wind, rain):

ALSO AVAILABLE WITH 5% SHEA BUTTER FOR COMBINATION SKIN!

Skin hydration is improved by up to +48,6%*.

Skin seems more supple 83%**

Skin feels softer and comfortable 86%**.

 

* Results from efficacy test on 12 volunteers under extreme cold conditions

(feel-like temperatures of -24°C to -3°C).

** Results from consumer use test on 30 volunteers under extreme cold conditions.

*** Feel-like temperatures of -24° to -3° C and relative humidity of 35 to 91%.

 

For those with dry to very dry skin, another much loved product comes to help: The Ultra Rich Comforting Cream. Made with 25% shea butter, it provides a nourishing and protective film for the skin to ensure that it always feels soft, supple and comfortable – whatever winter throws at it!

 

FOR DRY SKIN! SHEA BUTTER SUPPORTS WOMEN’S LEADERSHIP

 

Ever since the Shea Butter range was launched, it’s been a bestseller for L’OCCITANE. The global success of the bodycare products can be shared with thousands of Burkinabé women, who have worked with L’OCCITANE to develop a sustainable, fair trade supply chain.

 

Traditionally, women are in charge of gathering shea nuts and selling shea butter. Olivier Baussan, founder of the L’OCCITANE brand, met a dozen of these women on his first trip to Burkina Faso, in 1980. They soon understood that shea butter – or «Women’s Gold» – could be the key to their economic emancipation. 38 years on, this versatile ingredient has kept all its promises. Every four seconds, a tube of Shea Butter Hand Cream is sold somewhere in the world. Over 10,000 women, in five regional cooperatives, work to produce high quality of shea butter.

 

REGIONAL PRICING

 

INTENSIVE HAND BALM – 50ML:

95 AED – 99 SR – 95 QAR – 7.500 KW – 9.250 BD – 18.5 JD – 39,000 LBP – 25.86 USD

 

INTENSIVE HAND BALM – 150ML:

145 AED – 155 SR – 139 QAR – 11.500 KW – 14.500 BD – 28 JD – 60,000 LBP – 39.78 USD

 

SHEA INTENSIVE FOOT BALM – 150ML:

149 AED – 155 SR – 135 QAR – 11.75 KW – 15.25 BD – 28.75 JD – 62,000 LBP – 41.11 USD

 

SHEA NOURISHING NAIL & CUTICLE OIL – 7.5ML:

85 AED – 89 SR – 89 QAR – 6.750 KW – 8.250 BD – 16.50 JD – 35,000 LBP – 23.21 USD

 

SHEA ROSE NOURISHING NAIL & CUTICLE OIL – 7.5ML:

85 AED – 89 SR – 89 QAR – 6.750 KW – 8.250 BD – 16.50 JD – 35,000 LBP – 23.21 USD

 

 L’OCCITANE PR CONTACT

Steffy Bakhos

Senior Communications Executive

+971 (0)4.455.62.48, steffy.bakhos@havasprme.com

Havas PR Middle East

 

ABOUT L’OCCITANE EN PROVENCE

L’Occitane is a global, natural and organic ingredient-based cosmetics and well-being products manufacturer and retailer with strong regional roots in Provence, France. With stores all over the world and a growing presence in the Middle East, the brand is committed to developing and retailing high quality products that are rich in natural and organic ingredients of traceable origins and respect for the environment.

 

For more information, please visit: me.loccitane.com

 

Follow us on social media:

Editor_wr

3975 posts
0 comments
Do NOT follow this link or you will be banned from the site!