Prominent Pakistani fashion retail brand, KHAADI, opened the doors of its newest outlet in Dubai at the Deira City Centre on 6th of April. The new outlet is part of the brand’s expansion plans in the UAE and serves the brand’s mission of spreading the exquisite and artistic design philosophy of KHAADI in the country.
Commenting on the opening, Shamoon Sultan, the CEO of KHAADI said, “We are extremely pleased with how KHAADI’s expansion around the UAE is shaping up. KHAADI’s global vision is limitless. We intend to achieve growth by bringing Pakistan’s retail game to the international forefront.”
KHAADI first opened its doors in 1998 in Karachi, offering its customers kurtas and loose fabric made from hand-woven fabric. The founder of the brand had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner. KHAADI, which means “hand-woven”, has stayed true to its name and continues to produce a fusion of styles to complement both the east and west, while still using hand-woven fabrics on selected products. KHAADI defines its lines as Concepts and offers Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, KHAADI has introduced a number of new Concepts including Khaas (premium line), Kids (for 2-12 year olds), Accessories (jewelry, stoles and handbags) and Home (featuring furniture, bedding and bath items).
Khaadi currently has stores in the UAE at the Dubai Festival City, Jumeirah Beach Road, Dubai Outlet Mall, Mirdiff City Centre, Fujairah City Centre, Alwahda Mall, Dalma Mall and Bawadi Mall.
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