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LAUNCHING VIVE LA FRANCE BY MR PORTER

June 26, 2018
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LAUNCHING VIVE LA FRANCE BY MR PORTER

MR PORTER, the award-winning global online retail destination for men’s style, announces the launch of “Vive La France”an array of exclusive capsule collections inspired by the lifestyle and culture of France.

Launching 20 June, the “Vive La France” capsules are modern-day interpretations of four distinct thematic segments – Savoir-Faire, Parisian Street, Nouvelle Vague and Bleu de Travail – from a host of 14 French casualwear brands, including AMI, Officine Generale, Hartford, Maison Kitsuné, Holiday Boileau, Arpenteur, J.M. Weston, Lacoste, Armor Lux, Bleu De Chauffe, Husbands, De Bonne Facture, Maison Labiche and Le Mont Saint Michel.

Each brand has created a collection unique to its own idea of iconic French culture, resulting in more than 147 products across clothing, shoes and accessories. Together, they comprise MR PORTER’s homage to a nation famous for its formidable elegance, effortless style, heritage and craftsmanship.

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