Longchamp’s Unveils New ‘Mademoiselle Longchamp’ Bag at Mall of the Emirates Boutique

September 26, 2017
1 minute read
Longchamp’s Unveils New ‘Mademoiselle Longchamp’ Bag at Mall of the Emirates Boutique

The world-renowned French leather goods and clothing house hosted fashion’s elite at their boutique for an exclusive experience of French art de vivre to debut the all new ‘Mademoiselle Longchamp’ bag for the fall season.

The Mademoiselle Longchamp is the definitive new hobo bag: chic, confident and proud to be French. Stylish and sassy, Mademoiselle Longchamp is the brands’ most assertive bag yet. In a flourish of leather craftsmanship, stunning, sensual calfskin is punctuated with an edgy perforated motif.

This unapologetic line caters to the liberated woman; entirely at ease with herself, the world is her oyster. The exquisite model is distinguished by refined details: an iconic clasp, signature hardware, and an enamel-finished wax seal – the authentic hallmark of Longchamp craftsmanship.

The colour palette sets the tone for the season in elegant black, delicate grey, warm cognac and sunny mimosa. Inspired by 1970s heroines, this hobo bag conjures images of Jane Birkin and Françoise Hardy, both fiercely independent women and icons of their time.

The event was a true reflection of Longchamp’s tradition of excellence with each piece of the collection a symbol of French craftsmanship and savoir-faire.

Founded in Paris in 1948 by Jean Cassegrain, and still owned and run by the Cassegrain family today, Longchamp’s handbags, luggage and accessories have a world renown reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections.


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