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L’Oreal-YSL TOUCHE ECLAT THE ICON OF LIGHT IS REBORN

July 10, 2017
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L’Oreal-YSL TOUCHE ECLAT THE ICON OF LIGHT IS REBORN

TOUCHE ÉCLAT LE CUSHION

 

Twenty five years after the first TOUCHE ÉCLAT was born, the iconic gold pen returns. And for the first time, it takes the form of a game-changing cushion compact. Complete with a masterful delivery system, it holds the power to imbue that unmistakable radiant light.

Introducing LE CUSHION, YSL first cushion foundation with a customisable light and coverage, offering a burst of brilliant luminosity tailored-made to the unique needs of women across the globe.

CUSTOMISABLE APPLICATION

An advanced delivery system requires a superlative applicator. LE CUSHION sponge is built with a breakthrough network of fibres. A bi-material sponge formed of two distinct sides for a customised complexion finish, think of it like an adaptable dimmer switch – for your skin.

Choose from two expressions of radiant light:

SWIPE: Use the smooth side of the sponge to swipe across the skin for a natural finish

TAP: Use the flocked side of the sponge for a more seamless finish

LIQUID LUMINOSITY

Housing a new incarnation of the iconic light-infused TOUCHE ÉCLAT formula, LE CUSHION promises malleable and work-able radiance.

Powered by a collection of particles to imbue the golden radiance of a cityscape at dusk, and liquid light radiant oils to treat and hydrate the complexion; expect to see your skin in a whole new light.

Select your ultimate complexion companion from eight lustrous shades that mirror those from the original TOUCHE ÉCLAT collection.

ADVANCED CUSHION SYSTEM

Set apart from other cushion compacts, TOUCHE ÉCLAT LE CUSHION features a cutting-edge micro-net delivery system, crafted with the express purpose of offering the optimum dosage every single time.

This sophisticated functionality puts total control in the hands of the wearer – never swamping over over-loading the skin – and abolishing the risk of compact leakage and evaporation.

 

A COVETABLE COMPACT

The luxury of couture meets minimalist, architectural lines in a robust yet elegant compact, dressed in polished gold, designed to sit comfortably in the palm.

A new modification for YSL Beauté, LE CUSHION features a brand new rendition of the Cassandre logo; a diametric interpretation of an established symbol of beauty and style.

LE CUSHION brings a burst of strobe-light to the skin in the way only TOUCHE ÉCLAT can. For a customisable luminosity and a beaming, blend-able finish.

TOUCHE ÉCLAT GLOW SHOT

Inspired by the light-giving powers of TOUCHE ÉCLAT, comes GLOW SHOT, the first liquid light concentrate, for the ultimate in highlighting power.

An expert highlighter, with a workable, build-able formula, GLOW SHOT brings dewy radiance to the face in a complimentary shade. This is backstage expert strobing, at your fingertips.

A TRI-ACTIVE FORMULA

Maximum radiance, minimum effort: GLOW SHOT brings a burst of iridescence to the face, thanks to a trinity of glow-giving technology;

LONG LASTING HYDRATING TEXTURE: to plump skin with moisture for enhanced light reflection

ANTI-FATIGUE COMPLEX: to banish dullness and hide shadows for tired skin

ULTRA FINE MICRO-PEARLS: to boost the glow potential to the absolute limit

A SHOT OF RADIANCE

Designed to bring light to the face in a trio of ways, choose from three expert application methods:

NAKED SHOT

Apply all over the face with fingers or a brush for a brilliant burst of diffused radiance

MIXED SHOT

Mix a drop of GLOW SHOT with your foundation to boost radiance or mix with moisturiser for a luminescent make-up primer

TOP SHOT

After applying foundation, apply to the high points of the face; the upper cheekbone, the upper brow bone, the cupid’s bow and the bridge of the nose

THREE TAILORED SHADES

For a customised and intensely flattering glow, select the shade most fitting to your natural skin tone:

CHAMPAGNE
Perfect for fairer skin tones for creating a mirror-like gleam when applied to targeted points of the face, or as a foundation and eye shadow base

ROSE
Ideal for light-medium skin tones to add a fresh-looking rosy glow – or use it in tandem by  blending with BABYDOLL KISS & BLUSH to enhance cheek colour further

BRONZE
Best suited for medium-darker skin tones, the ultimate complexion enhancer for creating a post-holiday vibrant glow

TOUCHE ÉCLAT WHITE

It’s been a long-kept backstage beauty secret: a dash of white pencil or highlighter in specialised areas of the face cannot be bettered when crafting a wondrously fresh dewiness and a youthful looking glow. Highlighting was born of the catwalk, but has been embraced by women all over the world, who have become experts in bringing light to the high points of the face.

To meet their quest for total luminosity, YSL Beauté presents TOUCHE ÉCLAT WHITE, the first pure white highlighter and a thrilling new adaptation of the TOUCHE ÉCLAT icon, delivering an intense shot of light, in the click of a pen.

A TOUCH OF WHITE LIGHT

From white comes light, a universal pure highlighter for adding a flash of light to all skin tones. Apply TOUCHE ÉCLAT WHITE in three distinct ways;

EYES: Apply to the inner corner of the eyes and just below the outer edge of the brow

CHEEKS: Apply to the upper side of the cheekbone after foundation for razor sharp light

LIPS: Trace the lip line and diffuse with a brush or finger to add volume and depth to lips

TOUCHE ÉCLAT NEUTRALISERS

A flawless complexion is an even complexion. YSL Beauté presents a ground-breaking trio of colour correcting formulas fused with the outstanding technology found in TOUCHE ÉCLAT. Select your NEUTRALISER to draw a veil over flaws, conceal blemishes and hide imperfections, in just one click.

 

A MASTERFUL APPLICATION

For more impact, use all three to contour the face with colour;

NEUTRALISER IN GREEN: Designed to correct redness and draw a veil over blemishes

APPLICATION TIP: Apply directly to areas of redness over the cheeks and on the middle plane of the forehead

NEUTRALISER IN APRICOT: Built to correct dark spots and under eye dark circles

APPLICATION TIP: Apply under the eye and across the lid to neutralise dark circles and even out the skin tone

NEUTRALISER IN VIOLET: Ideal for diminishing excess tones of yellow or sallow complexions for medium to dark skin tones

APPLICATION TIP: Apply down the bridge of the nose, under the cheekbones, and above the brows.

A #ABOUTLASTNIGHT CAMPAIGN

As the central character in the campaign video directed by Alex & Liane, we are taken as the guest to a wild party where Staz perfectly embodies the beating heart of YSL Beauté today. Inhibitions are cast aside for an audacious night of dancing and decadence. A party so good that it lasts till sunrise, after which, there are no regrets.

The print campaign provides a snapshot of the day after the party, with Staz draped insouciantly over a chair, skin gleaming and her TOUCHE ÉCLAT pen in hand, ready to click. The morning after always begins with tales #aboutlastnight.

GRAB THE LIGHT

IT BELONGS TO YOU

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