Max unveils new Summer 2017 Collection

May 5, 2017
2 minutes read
Max unveils new Summer 2017 Collection

As we prepare to say goodbye to the winter season, and prepare for the summer, Max, the largest and most trusted value fashion brand in the region, has unveiled the 2017 Summer collection for men, women and children. Available in stores from 3rd May, the new collection features Hawaiian and Hibiscus flower prints, driving the essence of the summer collection this year with bright blues and digital tropics.

Rose sand and coral pink remain at the heart of the women line, in addition to the green and orange hues that add an earthy and organic feel to the collection. Stripes and florals continue to drive print and pattern designs with chintzy blooms sitting alongside dark florals and classic humble stripes. The digital hot tropical prints will give the fresh feel during the hot summer months.

Fabrics and intricate details turn casuals to a crucial fashion status in this season. Eye catching details inspired from around the globe like embroidery and tassel are at the forefront of the summer collection. Newer items such as lightweight palazzo pants, glamorous jumpsuits and flowing dresses are critical for high summer collections.

Men’s fashion comes to life in the summer. Neutral shades complement the simplicity of the season, from tinted greys to dusty pinks and aqua blue pastel. The stripe patterns continue with more contemporary designs. This year’s holiday collection includes muscle tanks, swim shorts, bold stripe polo, resort shorts offering a relaxed wear for men looking for a summer outfit.


The summer holiday collection is in store from 3rd May.



Additional information is available on the following Max social media channels:



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