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MEPRA announces winners of its 2017 awards

January 6, 2018
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MEPRA announces winners of its 2017 awards

The region’s public relations industry gathered last night in Dubai to celebrate the 9th annual Middle East Public Relations Association Awards,

Weber Shandwick MENA won the coveted Agency of the Year award. INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group won the Best Integrated Campaign of the year for the “Together for a world first” campaign, while Etihad Airways won the In-House Team of the Year.

Overall, 58 campaigns and individuals won for their creativity, innovation and execution, with Hill and Knowlton, Four Communications Group and Memac Ogilvy and other agencies wining multiple categories.

A record-breaking 229 awards entries were submitted for this year’s MEPRA Awards from across the region.

The entries were judged by a 30-strong independent jury of the leading regional agency and in-house public relations professionals and global industry figures including Toby Gregory from Godolphin and Bashar Al Kadhi from Hill+Knowlton Strategies.

The jury selected winners that demonstrated excellence in strategic approach, research, planning, creative tactics and evaluation.

 

“Each year the quality of MEPRA Awards entries gets more impressive, making the task of the jury tougher and demonstrating the progress of our regional public relations industry. Winners can be proud that they have delivered work that is amongst the world’s best in our profession.” Ray Eglington, Chairman of MEPRA and Group Managing Director at Four Communications, said: “The MEPRA Awards were established nine years ago to drive excellence in the region’s public relations industry and celebrate our best work. I am sure the achievements of this year’s winners will encourage everyone in our industry to deliver great work that contributes to the growth of regional organisations and economies and strengthens the role of public relations in the Middle East. I congratulate them.”

The full list of winners and highly commended campaigns is below:

  Gold winner Silver winner Bronze winner
Category Agency Client/Campaign Agency Client/Campaign Agency Client/Campaign
Agency of the year Weber Shandwick MENA
Best Integrated Campaign INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group “Together for a world first” JLL with Four Communications Group “Alternative Thinking” ASDA’A Burson-Marsteller The Middle East: A Region Divided – The Ninth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017
Best Launch Live Event/Stunt INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group “Unleash Your Potential” LG-One A tower of chocolate with LG Dual Cool Hill+Knowlton Strategies HSBC Rock the World of Golf
Best Use of Sponsorship Matrix PR Himalaya Arabs Got Talent Sponsorship BPG Cohn  & Wolfe UniteFor Campaign by BPG Cohn &Wolfe Memac Ogilvy PR -Dubai Potatoes On Mars
Best Use of Traditional Media Relations (Consumer/Trade) TOH PR Monte-Carlo: Modern Glamour for the Middle Eastern Millennial Brazen PR Brazen Gets Behind the Wheel with Careem Memac Ogilvy PR-Lebanon UNICEF-Back to School- Ana Hader (I am present)
Best Use of Digital PR Markettiers DMCC – Made for Trade Live Weber Shandwick MENA United States Agency for International Development (USAID) – Our hands tell a story Cicero & Bernay PR Deliveroo – Max of Arabia
Best Use of Influencers Hill+Knowlton Strategies #MyPorscheDXB – Starting a journey with influencers for Porsche Middle East & Africa Airbus Own the sky – on your way to Manchester and back Action Global Communications Fairy Platinum dishwasher tablets launch
Business to Business TOH PR Boom Supersonic: Heralding the Jet Age Oracle Oracle VAT Campaign BPG Cohn & Wolfe Booz Allen Hamilton MENA
Consumer Goods INFINITI Middle East with Four Communications Group “Born to Challenge” Hill+Knowlton Strategies #Feelthefloatride – Reebok Hill+Knowlton Strategies #MyPorscheDXB – Starting a journey with influencers for Porsche Middle East & Africa
Consumer Services Memac Ogilvy PR -Dubai Huawei FUT BOT Rove Hotels with Four Communications Group Happiness without Borders BPG Cohn & Wolfe Hotels.com ‘Travel to Embrace Similarities and Explore Differences’
Corporate Reputation & Image Weber Shandwick MENA First Abu Dhabi Bank – Day One Launch and Brand Unveil ASDA’A Burson-Marsteller ‘The Middle East: A Region Divided’ – The Ninth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017 Memac Ogilvy PR -Dubai Lenovo Hadia Time
Crisis Communications Weber Shandwick MENA McDonald’s Kuwait – Beef Nation Grey #MadeinQatar    
Internal Communications Dolphin Energy The CORE Project Abu Dhabi Media with Four Communications Group “The Gatherings” A revitalised take on employee engagement Edelman The Majid Al Futtaim Communities Manifesto
Financial Communications Impact Porter Novelli Wills & Probate Registry – Take Care of Tomorrow Weber Shandwick MENA Dubai Gold and Commodities Exchange (DGCX) – The Exchange with the Midas Touch ASDA’A Burson-Marsteller Emirates NBD : #TogetherLimitless
Government Communications & Public Affairs ENEC with Four Communications Group Powering-up the nation, Ensuring a positive reception of civil nuclear energy within the UAE Edelman The Mohamed Bin Zayed Majlis for Future Generations Cicero & Bernay PR Dubai Culture- Etihad Museum
Healthcare Memac Ogilvy PR-Dubai Potatoes on Mars Memac Ogilvy PR-Dubai Lifebuoy – Handle on Hygiene Weber Shandwick MENA Children’s National – Drawing New Frontiers
Social Responsibility & Environmental PR Weber Shandwick MENA Children’s National – A Very Special Place Abdul Latif Jameel Motors Abdul Latif Jameel Road Traffic Safety Initiative BPG Cohn & Wolfe UniteFor Campaign by BPG Cohn&Wolfe
In-House Team of the Year Etihad Airways
Young Communicator (Agency) Winner: David Willett – Weber Shandwick MENA Highly Commended: Angelina Hedra – Weber Shandwick MENA
Young Communicator (Corporate Side) Hanisha Lalwani – Marriott International

For more information, please visit http://www.mepra.org/mepra-awards/

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