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MoU Signed to Boost Abu Dhabi’s Cultural Tourism Ambitions through Preservation and National Heritage

August 8, 2017
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MoU Signed to Boost Abu Dhabi’s Cultural Tourism Ambitions through Preservation and National Heritage

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and the Emirates Heritage Club have signed a Memorandum of Understanding (MoU) to protect, preserve, and revive national heritage, as part of a coordinated strategy  to bolster Abu Dhabi’s position as a global cultural tourism destination.

 

The MoU establishes a mutual communication and cooperation between the two entities, focusing on an enhanced joint association in the fields of tourism, culture, and marketing.

 

The MoU was signed by HE Saif Saeed Ghobash, Director General of TCA Abu Dhabi and HE Sinan Ahmed Al Muhairi, Second Deputy Chairman of the Board of Directors and Executive Director of Activities and Sessions.

 

The agreement aims to promote heritage and cultural activities to attract local and international visitors to Abu Dhabi, as well as identify investment opportunities in the emirate. For prominent cultural elements, the focus is to make UNESCO lists of tangible and intangible heritage, something mirrored in the strategic goals of the two sides.

 

Commenting on the MoU, HE Saif Saeed Ghobash, Director General of TCA Abu Dhabi said: “Our partnership with Emirates Heritage Club seeks to revitalise the emirate’s rich heritage and cultural assets so as to develop tourism and boost investment in this vital sector. It also aims to document unique cultural heritage elements by experts, narrators, and academics from both sides.”

 

Ghobash also explained that signing the MoU falls within the framework of Abu Dhabi’s strategic objectives of establishing a strong link between the emirate’s rich past and cultural vision for the future, instilling both in the identity of young generations.

 

HE Sinan Ahmed Al Muhairi said that the signing is another milestone towards developing tourism in Abu Dhabi, highlighting its cultural heritage. The MoU is aligned to the Abu Dhabi plan for fostering tourism in the emirate.

 

Al Muhairi also noted that both parties will exchange expertise and information in the respective fields of tourism, culture and heritage. They will also coordinate cultural events and activities, marketing, and cross-promotion campaigns on all social networking channels and websites.

 

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