Panasonic appoints new Managing Director for Middle East & Africa

April 19, 2017
2 minutes read
Panasonic appoints new Managing Director for Middle East & Africa

Panasonic Marketing Middle East & Africa, one of the global technology leaders, has announced the appointment of its new Managing Director Hiroki (Harris) Soejima, who took charge effective April 2nd 2017.

With an association of more than 33 years with the brand, Soejima brings with him rich and varied experience having spent most of his working career outside Japan, especially Europe and Australia.

Having spent almost 8 years managing the operations at Panasonic Europe, Soejima comes with an expertise in conceptualizing and implementation of sales and marketing strategies with a customer-centric focus.

Hiroki (Harris) Soejima – Managing Director, PMMAF commented, “Middle East & Africa with a huge customer base is one of the focus area of Panasonic’s growth strategy. As a brand, we are confident of satisfying the needs of our discerning customers who are keen on high quality products and solutions with our long tail of product line up to meet their everyday needs – be it home or business.”

“As the region gears up for mega events- Expo 2020 Dubai & Qatar 2022 FIFA world cup, it is an exciting time to be here and be a part of the region as well as Panasonic’s growth story. In addition, 2018 will be a landmark year for our brand as we will be completing 100 years since our inception” he added.



Soejima’s credentials in leading business transformation in competitive markets, long-term association with the brand and focus on excellence are well positioned to drive Panasonic to even greater heights.

Being a strong believer of delivering brand value with a customer-centric focus, Soejima aims to solidify relationships with customers in Middle East & Africa by providing the value that truly satisfies them.


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