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PANERAI REOPENS ITS FLAGSHIP BOUTIQUE AT BEIRUT SOUKS

November 1, 2017
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PANERAI REOPENS ITS FLAGSHIP BOUTIQUE AT BEIRUT SOUKS

Officine Panerai, the Italian high-end watchmaker renowned for combining Italian design and Swiss know-how, reestablishes its presence in Beirut, through a freshly renovated Panerai Boutique with the concept by Spanish
architect and designer Patricia Urquiola.


The newly reopened boutique is located in the heart of the city at Beirut Souks and it features an area of 16
square meters where enthusiasts and collectors can immerse in a sophisticated and elegant ambience.
The renewed boutique remains consistent to the concept of interior design developed by Patricia
Urquiola across all the Panerai boutiques worldwide.
She has reinterpreted the aesthetic and technical codes of the watch house, respecting the identity of the brand with a timeless design.
The distinctive elements used by Patricia Urquiola in Beirut boutique are oak, “calacatta luccicoso” veined
marble, brushed dark brass, bronze. The boutique also features a large Wall Clock, in the boutique a large-scale version of Panerai’s iconic watch dial. “Perfect for watch enthusiasts, collectors and new clientele alike, the Officine Panerai Boutique in Beirut creates a completely immersive experience in the refined world of watchmaking,” said Milvin George, Managing Director of Officine Panerai – Middle East & India.
“At Panerai we have always represented the best in advanced technology and progressive design. With the reopening of Beirut boutique, we are now able to offer a complete showcase of our novelties as well as a creative setting for our customers, celebrating premium watchmaking in the capital of Lebanon,” he concluded.
Beirut customers and collectors are welcomed into a simple, sophisticated and classic space fitted out
with Italian taste, to get to know the brand’s technical Florentine beauty and purchase available novelties
including rarest special editions.
The Officine Panerai Boutique in Beirut is the first standalone boutique in the region with a Patricia Urquiola design. With Beirut Officine Panerai ha now 71 boutiques worldwide.

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