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PUMA and MCM Celebrate the 50th Anniversary of the iconic PUMA Suede

May 19, 2018
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PUMA and MCM Celebrate the 50th Anniversary of the iconic PUMA Suede

Legends collide as PUMA and MCM reinterpret the iconic Suede sneaker in honor of its 50th anniversary. The result is a classic that feels fresh—and freshly monogrammed.

 

Born in 1968 at the Summer games in Mexico then transitioned as a court shoe in the heydays of basketball in New York City, the Suede is a shoe for all-time. From the track, to the court, to the curb, from the MCs of the ’80s and to the hustlers of today, it’s a sneaker that is in everyone’s hall of fame. Debuted in 1976, MCM’s Visetos canvas is a symbol of fashion and creativity—for the jet-set of then and the nomads of now. Alone and together they are emblems of hip-hop culture, the ultimate signifiers of streetwise authenticity.

Now MCM reimagines the Suede, viewing its legacy through a lens of modern luxury to create a limited-edition selection of footwear and apparel. PUMA X MCM pays tribute to the founding days of hip hop—when the brands first became expressions of music culture. The resulting designs channel the DIY spirit of this era and deliver the new urban icons of today.

Made in Italy, the 50th anniversary Suede reinvents the codes of the classic shoe with a focus on texture and detail. Its upper is constructed of elegant, durable Visetos canvas—redeveloped specifically for this product to offer greater breathability and comfort. On the shoe’s tongue, a gleaming, jewelry-polished brass plate bears the MCM logo and a unique registration number—a nod to the exclusivity of MCM’s famous handbags. Each pair includes coordinated laces in two distinct styles: leather with contrasting edge-stain and fabric with metal tips. Primary packaging is similarly elevated: the shoes are housed in a textured “canvas” shoebox stamped with lacquered MCM logos and foil details. Custom tissue paper bears the signature pattern of the Suede’s outsole. MCM offers the shoe in three colorways: classic cognac, white, and red-blue multicolor.

 

The apparel is also a nod to hip-hop culture. The classic PUMA T7 Track Jacket and Pants, with signature 7cm taping on the sides, is reimagined with swag and sophistication. The T7 ensemble features a slouchy fit that cuts a classic urban silhouette with textured nylon panels, embroidered in the Visetos pattern. The T7 Jacket’s back features a varsity-style patch that proudly displays the MCM logo. Both pieces are offered in classic cognac and red-blue multicolor.

 

The PUMA x MCM limited-edition collection is available on May 24, 2018 at MCM and PUMA shops and select retail locations worldwide. The Suede retails at 350 € / $340, the track top at 300 € / $300, and the track pants at 250 € / $250.

 

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