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PURIFICACIÓN GARCIA LAUNCHES ‘THE THINKER PROGRAM’ WITH AN EVENT AT THE WORKSHOP

March 12, 2019
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PURIFICACIÓN GARCIA LAUNCHES ‘THE THINKER PROGRAM’   WITH AN EVENT AT THE WORKSHOP

Purificación Garcia celebrated the launch of the “Thinker program” – an initiative aimed at cultivating the region’s creative community – with an exclusive exhibition held at The Workshop in Jumeirah.  Guests had the opportunity to exclusively preview the launch of the unique Ori bag.  The SS19 look book was revealed during the event which features six key regional talents with the focus on the Ori Bag which features a foldable design that can be transformed into four different models.

Within the space – a diverse crowd of creatives, media, and influencers had the opportunity to explore the brand’s recently launched Ori bags as well as select pieces from the SS19 collection while mingling against a backdrop of beats from Dubai based DJ Basil AlHadi, also known as Karrouhat.

The event also served as a first introduction to the brand’s “thinker program” which aims to discover emerging talents as well as strengthen support of local artists in the GCC.  The initiative enables regional creatives from different backgrounds to immerse in Purificación Garcia’s world and interpret the brand through their own unique lens.

The first batch of talents was revealed via the Ori video look book which features a diverse mix of locally recognized professionals. The talents included Parvane Barret, Basil AlHadi, Sandra Sahi, Lana El Beik, and Sleiman Dayaa, each played a pivotal role in the video.  The content is inspired by key concepts representing the brand’s identity, such as the use of color, geometry and minimalism, and the artists were each featured in their own element.

Embedding the identity of Purificación Garcia, the look book features some of the key SS19 ready to wear collection and the new Ori bag.  The bag stands out for its originality and geometry, turning it into the focus piece of the collection.  The Ori bag satchel bag comes in two different sizes which can be worn cross body in four different shapes. This new member of the family stands out because of its originality and geometry, turning it into a unique piece.

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