Why repairing broken customer to business communications is key to building a successful company

April 18, 2017
4 minutes read
Why repairing broken customer to business communications is key to building a successful company

“Customer is always right”, “customer is king” or “place the customer at the centre of your business strategy” are phrases and statements we all know well. At a recent event at Astrolabs, the only Google tech hub in the Middle East, we heard practical advice about how these mottos can translate through every aspect of a business.


Recently, an audience of entrepreneurs were entreated to a discussion to show how one UAE-based success story believes that an excellent customer experience begins by fixing the broken lines of business communication.


Knowlarity, a pioneer and leading provider of cloud based communications solutions to businesses in emerging markets, believes that the interaction between consumers and businesses is changing fundamentally, and that it has never been more important for companies to improve and better manage their customer communications.


Starting seven years ago, Knowlarity created its flagship product SuperReceptionist, a contact centre service hosted on the cloud that allows businesses of all sizes to effectively manage incoming and outgoing calls while ensuring they do not lose any customer lead. Its ultimate aim is to help businesses grow faster through intelligent and reliable communications enabled by via digital tools, and to help customers efficiently interact with businesses by reducing the friction inherent in any communication process.


Ambarish Gupta, CEO and Founder of Knowlarity, shared his experience scaling up the company from no customers to 15,000+ worldwide, pointing out several ups and downs that are often part and parcel of the start-up journey. Nevertheless, what helped the company in its growth was a sheer passion and determination to turn an innovative solution to a widespread problem into a commercial entity. This, in turn, helped attract the interest of investors, with the company recently raising $20 million of Series C funding from Delta Partners, Sequoia Capital and Mayfield.


The company has grown from scratch to a global venture with 300+ employees, 15,000+ customers, 8 offices in India, Southeast Asia and Middle East and has received several awards along their journey such as the Amazon Excellence Award, Deloitte Technology Fast 50, Silicon India start-up of the year and Nasscom Emerge 50.


Now Knowlarity is continuing to build on its success, which remains strictly based on its customer centric approach. By ensuring that critical calls are not missed in the course of doing business, it counts a number of global and UAE-based companies in its portfolio, including Google, Amazon, Uber, Bayut, Deliveroo, Propertyfinder, Carmudi, Bfound and Yzer among others.


Knowlarity’s services are not useful only for large companies, but also for start-ups and SMEs in the region. To help start-ups explore features first-hand and understand the benefits of cloud communications, Knowlarity also announced the free trial of its flagship product SuperReceptionist for early stage start-ups in the UAE.


When it comes to building a successful start-up, the advice from the session was clear: the most strategic thing you can do is to retain your customers. And whilst that may sound easy to say, the key is to start with fixing broken communication channels with them, making it easier for customers to reach out to businesses.



To obtain more information about Knowlarity or to avail to the start-up offer, please write to or call on +97142463300. Interested start-ups can also fill an online form on


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