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Six generations of success: BMW 5 Series sales continue to grow in Lebanon

July 3, 2017
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Six generations of success:  BMW 5 Series sales continue to grow in Lebanon

In 1972 the first generation of the BMW 5 Series arrived in Lebanon to become the first country in the Middle East to receive the model. Since then, the premium business model has enjoyed 11 years of success with Bassoul Heneine Sal, BMW Group’s oldest importer in the world, with over 60 years of cooperation.

With more than two million vehicles sold, the current BMW 5 Series has set new benchmarks in the premium business segment. Since its market launch in 2010, the sixth generation of the BMW 5 Series has been best in class in terms of design, driving dynamics and efficiency. As a result, it has become the most successful BMW 5 Series generation to date. Compared with the previous generation, sales of the current BMW 5 Series have risen by more than 40 percent.

The BMW 5 Series is in demand worldwide.
Since the start of production in 1972, a total of more than 7.5 million vehicles of the sixth-generation BMW 5 Series have been sold. Therefore, this series is one of the decisive factors in BMW’s success story. Moreover, for six years now, the current generation of the BMW 5 Series has been the market leader in the premium business car segment. Last year alone, more than 347,000 customers worldwide opted for a BMW 5 Series Sedan, a BMW 5 Series Touring or a BMW 5 Series Gran Turismo.

The series owes its extraordinary popularity partly to the wide range of engines. A broad spectrum of powerful and efficient four, six and eight-cylinder petrol engines are available for the BMW 5 Series. The petrol variants include the four-cylinder 252 hp engine in the BMW 530i, the flagship straight-six engine of the 340 hp BMW 540, and the extremely dynamic M5 Sedan delivering 560 hp (575 hp with Competition Package).

 

Furthermore, the BMW 5 Series is optionally available either with rear-wheel drive or with BMW xDrive intelligent four-wheel drive. With the comprehensive range of BMW ConnectedDrive features and unique services such as Intelligent Emergency Call with Accident Severity Recognition, the BMW 5 Series also sets standards in terms of vehicle networking.

Numerous awards for the BMW 5 Series.
The international esteem and success enjoyed by the current BMW 5 Series are also underscored by the large number of distinctions and awards it has gained during the last six years. For example, the BMW 5 Series won the reader’s poll “BEST CARS 2016” conducted by “auto motor und sport” and was able to win this award in the category “Upper Midrange” for the sixth time in succession. The BMW 5 Series was also similarly successful in the readers’ poll “Auto Trophy” conducted by the “Auto Zeitung”. Furthermore, the BMW 5 Series was honoured with numerous design prizes such as the “red dot award”, the “iF Gold Award”, the “Good Design Award” and the Design Prize of the Federal Republic of Germany. Renowned market researchers from J.D. Power and Associates have confirmed the high quality of the BMW 5 Series. The premium value, reliability and outstanding ergonomics offered by the BMW 5 Series were honoured in the “Initial Quality Study”. Moreover, the BMW 5 Series also came first in the “APEAL” study, in which customers assess the performance and design of their new car.

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