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SKECHERS – CHANGING LIVES…ONE PAIR OF SHOES AT A TIME!

August 30, 2018
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SKECHERS – CHANGING LIVES…ONE PAIR OF SHOES AT A TIME!

It’s still the middle of summer, but it’s not too early to think about heading back to school by helping a child in need.

Did you know that 300 million children across the globe are in desperate need of shoes? When you give shoes to a child, you give so many other things like Hope, Dignity and Joy. A new pair of shoes can be life-changing for kids in need.

In support of the Year of Zayed, this Back to School season, Skechers in association with Emirates Red Crescent and The Dubai Mall gives back by giving kids from underprivileged countries the right pair of shoes to attend school with dignity and joy.

As part of the partnership, Skechers has set-up a life size ‘Shoe-Box’ at the main atrium at The Dubai Mall. The shoe-box is modeled in a maze format, where at every juncture of the maze there is a fun game or thrilling challenge that children get to play. For every child that enters the Shoe Box and takes part in the challenge, Skechers will give 1 pair of shoes to Emirates Red Crescent which in turn will be given to kids from countries that need help.

 

This activation begins on the 28th of August right up to the 11th of September and starts at 10:00 am until mid-night. Skechers encourages parents to bring your children to be part of this 11 day series of back to school fun, while also instilling values of ‘giving’ in kids. Together, we can alleviate this simple burden and make a difference to kids in need & eliminate this one cause which stops children from going to school.

 

Skechers believes in changing lives, one pair of shoes at a time!

 

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