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Swarovski LAUNCHES E-COMMERCE PLATFORM IN THE UAE

Swarovski LAUNCHES E-COMMERCE PLATFORM IN THE UAE

Swarovski, in partnership with Chalhoub Group, is launching the brand’s e-commerce platform in the UAE. This launch comes in line with Swarovski’s digitalization strategy aiming at reaching out to tech- savvy...

3 days ago
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Why Consumers Continue to Shift Away from Pay TV

Why Consumers Continue to Shift Away from Pay TV

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service. In...

1 month ago
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NETFLIX IS RAISING THE PRICE OF ITS SUBSCRIPTION PLANS

NETFLIX IS RAISING THE PRICE OF ITS SUBSCRIPTION PLANS

WHY IT MATTERS TO YOU This is the third increase in price for Netflix subscriptions in the last four years. Time to put a few more dollars aside to enjoy Netflix. Beginning in November, Netflix will raise the monthly...

1 month ago
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TRACCS and Open Influence Bring Data-driven Influencer Marketing Solutions to MENA

TRACCS and Open Influence Bring Data-driven Influencer Marketing Solutions to MENA

Brands in the Middle East and North Africa will soon have access to a full suite of data-driven influencer marketing solutions in the region as TRACCS, one of the largest PR networks in the region, and Open Influence,...

2 months ago
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Simple Ways to Adapt Your TV Com- mercials for Facebook and  Instagram

Simple Ways to Adapt Your TV Com- mercials for Facebook and Instagram

Attention on mobile is vastly different     Mobile video is exploding:  Over half of all video views are on mobile  , and  mobile  video consumption is increasing exponentially on Face- book.  Mobile is...

4 months ago
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84.7% of Respondents Find Many Internship Opportunities Through Online Job Sites

84.7% of Respondents Find Many Internship Opportunities Through Online Job Sites

The Middle East and North Africa (MENA) area is large, vibrant and diverse and attracts many young job seekers and recent graduates every year who rigorously compete for internships and entry level jobs. In order to...

4 months ago
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OLX Lebanon Monitors Users’ Trends and Behavior during the Holy Month of Ramadan 2017

OLX Lebanon Monitors Users’ Trends and Behavior during the Holy Month of Ramadan 2017

OLX, the leading classifieds platform in Lebanon, has released a first-of-its-kind report that analyzes users’ behavioral patterns on its platforms throughout the holy month of Ramadan. With the massive extent of...

4 months ago
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Petya-like wormable malware: The “Who” and the “Why”

Petya-like wormable malware: The “Who” and the “Why”

Late on 27 June, the New York Times reported that a number of Ukrainian banks and Ukrenergo, the Ukrainian state power distributor, had been affected by unidentified malware which caused significant operational...

5 months ago
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Two Billion People Coming Together on Facebook

Two Billion People Coming Together on Facebook

Today, we reached a new milestone: there are now two billion people connecting and building communities on Facebook every month.   This wouldn’t have happened without the millions of smaller communities and...

5 months ago
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What is the best Framework for Digital marketing?

What is the best Framework for Digital marketing?

The AARRR framework is: Acquisition Activation Retention Revenue Referral For an early stage product, we work to improve them in this order: Activation: visitor finds the product desirable enough to try, is able to use...

5 months ago
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