Social Media

EVOPS Marketing & PR Highlights  The Need for Integrated Marketing

EVOPS Marketing & PR Highlights The Need for Integrated Marketing

Social Media has compounded the speed, intensity and volume of information reaching people on a daily basis. Today, it is not only the most favoured form of marketing but for some businesses it is the only way of...

1 week ago
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evian® Appoints Influential and Award-winning Beauty Consultant Joelle Mardinian

evian® Appoints Influential and Award-winning Beauty Consultant Joelle Mardinian

evian®, the worldwide leader of natural mineral water has appointed Middle East’s renowned Dubai-based beauty expert Joelle Mardinian as its brand ambassador in the Middle East region. Joelle is a highly influential...

2 weeks ago
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Egypt Digital Careers Flourish with SAP’s Young Professional Program

Egypt Digital Careers Flourish with SAP’s Young Professional Program

Fostering Egyptian digital careers, global technology company SAP’s Training and Development Institute today marked the graduation of its Young Professional Program. Graduates are now SAP Associate Consultants, with...

3 weeks ago
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Facebook Launched its Youth Portal, a Central Place for Teens

Facebook Launched its Youth Portal, a Central Place for Teens

Facebook launched its Youth Portal, a resource center for teens that will live within our existing Safety Center. The portal contains tips for teens as well as blog with commentary and advice from a set of real teens...

3 weeks ago
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Digital Innovation Inspires 55% Increase In Tour De France Second Screen Audience

Digital Innovation Inspires 55% Increase In Tour De France Second Screen Audience

Amaury Sport Organisation (A.S.O.), the organiser of the Tour de France, has partnered with Dimension Data since 2015 to help engage a new generation of young fans. Aged between 18 and 35, they now make up 73% of the...

3 weeks ago
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Fake News: Not Just a Social Media Problem

Fake News: Not Just a Social Media Problem

Ogilvy has announced the findings of the 2018 Global Media Influence Survey at the Cannes Lions Festival, which revealed trust in traditional media as a source for news has declined 22 percent since 2016. The survey of...

4 weeks ago
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Joseph Yaacoub Wins the Top Social Media Expert Award

Joseph Yaacoub Wins the Top Social Media Expert Award

Joseph Yaacoub is a Communication Specialist and one of the top three experts in the Top Social Media Expert Award in 2017, with an extensive experience in the fields of online, offline, relationship marketing, and...

3 months ago
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Should newsrooms create WhatsApp ‘activation’ groups?

Should newsrooms create WhatsApp ‘activation’ groups?

One thing is clear after Facebook’s publisher-only webinar – sharing, not liking, is the new black. Engagement and recency were always top of Facebook’s levers to pull but now it’s all about...

5 months ago
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Swarovski LAUNCHES E-COMMERCE PLATFORM IN THE UAE

Swarovski LAUNCHES E-COMMERCE PLATFORM IN THE UAE

Swarovski, in partnership with Chalhoub Group, is launching the brand’s e-commerce platform in the UAE. This launch comes in line with Swarovski’s digitalization strategy aiming at reaching out to tech- savvy...

8 months ago
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Why Consumers Continue to Shift Away from Pay TV

Why Consumers Continue to Shift Away from Pay TV

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service. In...

9 months ago
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