Social Media

ConsumerLab explores the highs and lows of social media usage

ConsumerLab explores the highs and lows of social media usage

Between 2014 and 2018, average time spent on social media apps increased by almost 60 percent Less than one in five trust information they read in social media Almost 70 percent think social media companies should...

4 months ago
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Nina Abdel Malak leads the latest phone trend with Huawei nova 3i

Nina Abdel Malak leads the latest phone trend with Huawei nova 3i

Lebanese singer Nina Abdel Malak is recognized for more than her charming voice. With a strong presence on social media and specifically on Instagram with over 2 million followers, Nina is a dominating influencer and...

4 months ago
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Nina Abdel Malak applauses Huawei nova 3i’G big memory in her new video

Nina Abdel Malak applauses Huawei nova 3i’G big memory in her new video

Nina Abdel Malak collaborates with renowned director and video producer Richa Sarkis for one of her latest Huawei nova 3i video campaigns specifically highlighting the device’s big memory of 128GB.   Having...

4 months ago
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Celebrities selling their stuff on OLX Lebanon

Celebrities selling their stuff on OLX Lebanon

Since its launch in the Lebanese market, OLX, the leading online classifieds platform in the Middle East and North Africa, has invaded online markets to become the reliable choice for hundreds of thousands of Lebanese...

5 months ago
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Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing

Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing

Nike’s Colin Kaepernick campaign, “Believe in something. Even if it means sacrificing everything. Just do it.”, has generated a lot of debate. Their stocks faced sell-off, the company lost 3.2% of its $130...

5 months ago
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Facebook Is Tops with Everyone but Teens

Facebook Is Tops with Everyone but Teens

he number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens. Here’s how the top...

6 months ago
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Netflix testing ads in between some subscribers’ binge-watching sessions

Netflix testing ads in between some subscribers’ binge-watching sessions

Netflix is currently experimenting with making users watch advertisements in between episodes of certain shows. Initial reports have surfaced on the Netflix subreddit, with users from the United States, United...

6 months ago
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Facebook cuts off access to user data for ‘hundreds of thousands’ of apps

Facebook cuts off access to user data for ‘hundreds of thousands’ of apps

Facebook has just blocked a truckload of apps from accessing its user’s data. Facebook’s VP of Product Partnerships, Ime Archibong, explained in a blog post Tuesday that Facebook had cut off API access...

6 months ago
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Calling Arab creators everywhere: YouTube NextUp is back!

Calling Arab creators everywhere: YouTube NextUp is back!

The YouTube creator community in the Arab world has been generating an array of diverse content that has gained these creators millions of subscribers from across the Middle East and North Africa. To us at YouTube, the...

7 months ago
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Facebook, Over $100B in value disappeared

Facebook, Over $100B in value disappeared

After the company’s quarterly earnings call with investors, FB’s stock price dropped ~20% in after-hours trading. Over $100B in value disappeared in an instant after FB announced disappointing revenue numbers...

7 months ago
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