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Spinneys Offers more than 200’000’000 L.L. to SOS children

February 9, 2018
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Spinneys Offers more than 200’000’000 L.L. to SOS children

Following their continuous support to The Lebanese Association of SOS Children’s Villages since 2012, and on the occasion of the end of year festive season, Spinneys, the leading retailer in the region, launched a one-month donation campaign at all its branches in Lebanon to support SOS children, under the theme “Light up Their Christmas”.

As always, Spinneys customers participated in the campaign and were able to donate 1$ or more on the tills, to receive in return automatically additional 5 Spinneys loyalty points for each dollar donated. The amount collected, 216,156,157.65 Lebanese Pounds, was presented to the SOS family in a visit by Spinneys employees to SOS Children’s Villages, where they spent heart-warming time with the children, who were all grateful for the difference Spinneys is making in their lives. The day culminated in the inauguration of a new hall at the organisation’s premises in Bhersaf, opened under the name of Spinneys, in appreciation of the continuous support it’s offering SOS since 2012.

The campaign was supported by digital Christmas trees that appeared on screens in all Spinneys branches, and were lighting up with each donation, encouraging customers to take part in this humanitarian cause.

The National Director of SOS Children’s Villages, Mrs. Afifa Arsanios expressed her huge gratitude for Spinneys’ continuous support to the NGO saying: “The seven year old partnership between SOS Children’s Villages Lebanon and Spinneys is a model that should inspire all other corporates to follow when it comes to their Corporate Social Responsibility. In their Christmas campaign, Spinneys amazingly mobilized its devoted staff to connect its generous customers with SOS children’s cause and donate with passion and zeal.”

It is worth mentioning that within its CSR program, Spinneys had previously launched a co-branded loyalty card with the Lebanese Association of SOS Children’s Villages; while its holders are collecting points to redeem them for the offered rewards, a percentage of their purchases during the year will be donated by Spinneys.

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