Lifestyle
1

SUMMER 2.0 THE SYMBOLS AND COLOURS OF SUMMER INSPIRE THE NEW LIMITED EDITION COLLECTION BY KIKO MILANO

April 18, 2017
355 Views
0 Comments
5 minutes read
SUMMER 2.0 THE SYMBOLS AND COLOURS OF SUMMER INSPIRE  THE NEW LIMITED EDITION COLLECTION BY KIKO MILANO

Summer 2.0 is a collection inspired by summer’s symbols, colours and warm atmospheres. The style is elegant, romantic, passionate, with references to the elements of earth and fire.

 

The charm of Summer 2.0 is revealed in the personality and in the look of the wearer. The complexion is perfect, reflecting radiant dashes of sunshine. The skin looks tanned, enhancing an intense gaze marked by bright, vibrant hues. The lips are magnetic, in full-bodied, matte shades and embellished by the metallic effect of the collection’s top coat.

 

The packaging is the work of the renowned designer Ross Lovegrove, who drew his inspiration from the world of nature. The multilevel surface of the packs results in a play of light that evokes the sparkle of sunshine as it dances on the waves. Their lines are reminiscent of the sinuous movements of the sand dunes, the veins of shells, or the grooves carved by the wind on rocks. The pattern on the surface offers a new tactile and visual experience that makes the products uniquely sophisticated and, at the same time, easy to find in a purse or clutch. The products’ satin rose gold hue echoes the warm shades of summer.

 

Lovegrove’s design for the Summer 2.0 collection is modern ad sophisticated, like a car or a skyscraper, but with one important difference: KIKO products can comfortably fit into one hand. The make-up products of KIKO’s new summer collection are the ideal travel companions; fantastic treasure chests of beauty to be taken everywhere.

 

Find out more on our website. KIKO MILANO has dedicated an entire section to the Summer 2.0 collection, where you will be able to learn more about individual products by reading the detailed product sheets. Furthermore, KIKO will publish live photos, videos, application tips and other content on its social channels.

Here are the hashtags:

#KIKOTRENDSETTERS

#KIKOSUMMER2.0

#KIKOxLOVEGROVE

 

FOCUS: STUDY OF SHAPE AND FUNCTION

 

Once again, Lovegrove identifies and decodes the Brand’s DNA, pinpointing what he refers to as KIKONESS, a combination of elegance, sensuality, femininity, self-confidence and practicality.

 

KIKONESS is the essence of KIKO as seen through the eyes of the designer and then transferred to his creations.

 

The packaging design unites KIKO’s DNA with design, nature, art and technology in a series of characteristic components:

 

  • The elegance and geometry of the product shapes, inspired by the forms of nature, that create a unique and unmistakable profile.
  • The three-dimensional nature of the surfaces created by the heights and depths sculpted in the packs, for a brand new tactile experience that makes the products easier to use;
  • The originality of the design, with its obvious references to the harmonious movement of the waves, the sand dunes and other natural elements.
  • The choice of colour, with satin rose gold packaging that echoes the warm shades of summer;
  • The compact shapes, designed to make using the products easier;
  • The refined nature of the details, including the pack’s materials and functional elements (e.g. the lipsticks snap open and close with ease due to their magnetic closure).

 

Lovegrove’s creations are miniature sculptures. designer items consecrated to make-up. The sculpted outlines of a woman’s silhouette seem borrowed from buildings with a hyper-modern architectural style and then translated into items for everyday use. These products can be used day-to-day due to their functionality, but can also be shown off for their beauty and uniqueness.

 

Make-up is an art to be applied. Through the renewed collaboration between KIKO MILANO and Ross Lovegrove, make-up products once again become precious designer items. As always, art that conveys art.

 

Editor_wr

661 posts
0 comments