Asics Onitsuka Tiger

Asics Onitsuka Tiger, The Original Japanese Lifestyle Brand
May 13, 2017
Lifestyle

Asics Onitsuka Tiger, The Original Japanese Lifestyle Brand

The Onitsuka Tiger and ASICS story began in 1949 when Kihachiro Onitsuka created Onitsuka Co Ltd. Motivated by a lack of self-esteem in Kobe, Japan’s youngsters post-war and a belief that fitness was a significant solution, the company took shape. Striving for perfection, innovation was part of the output from the earliest...

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