authentic

Tradition-conscious, authentic, clear: The new MINI logo.
December 20, 2017
Cars

Tradition-conscious, authentic, clear: The new MINI logo.

At the core of the new MINI brand identity lays an awareness of traditional values combined with the spirit of future-oriented development. This philosophy is also reflected in the visual appearance of the British premium brand, of which the central element is the MINI brand logo. The current interpretation of the globally...

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