Digital Innovation Inspires 55% Increase In Tour De France Second Screen Audience

Digital Innovation Inspires 55% Increase In Tour De France Second Screen Audience
June 29, 2018
Social Media

Digital Innovation Inspires 55% Increase In Tour De France Second Screen Audience

Amaury Sport Organisation (A.S.O.), the organiser of the Tour de France, has partnered with Dimension Data since 2015 to help engage a new generation of young fans. Aged between 18 and 35, they now make up 73% of the Tour de France’s 6.5 million-strong social media audience.   As the official technology partner of the...

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