Facing Extinction

Facing Extinction, the Power of Influence Offers Local Media a Lifeline
September 18, 2018
News

Facing Extinction, the Power of Influence Offers Local Media a Lifeline

Ogilvy announced the findings of the second half of the 2018 Global Media Influence survey. The survey found that nearly 60% of respondents worldwide believe that local media must adapt to the changing environment or face extinction. Similar to global media outlets, local journalism has been significantly disrupted by the...

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