Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing

Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing
September 10, 2018
Social Media

Nike’s Colin Kaepernick Campaign: Secrets of Mobilisation Marketing

Nike’s Colin Kaepernick campaign, “Believe in something. Even if it means sacrificing everything. Just do it.”, has generated a lot of debate. Their stocks faced sell-off, the company lost 3.2% of its $130 Billion market value in a day, and was fiercely criticised by President Donald Trump.  Yet, it was clearly a...

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