Should newsrooms create WhatsApp 'activation' groups?

Should newsrooms create WhatsApp ‘activation’ groups?
February 25, 2018
Social Media

Should newsrooms create WhatsApp ‘activation’ groups?

One thing is clear after Facebook’s publisher-only webinar – sharing, not liking, is the new black. Engagement and recency were always top of Facebook’s levers to pull but now it’s all about “meaningful interactions”. What are meaningful interactions? High-intent driven actions, by the looks of...

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