Pernod Ricard and Fawaz Holding organized on Monday the 7th & Tuesday the 8th of February 2011, three consecutive masterclass workshop sessions dedicated to the media and clients.
It all started back in 1827, where an enterprising gentleman, George Ballantine, opened up a grocery store and started selling some whisky (not his creation). Eventually, he let his son take over while he set up an establishment in Glasgow that did feature his own blends (Ballantine’s).
Chivas Brothers, the global leader in luxury Scotch whisky, has joined forces with Christian Lacroix to produce a stunning limited edition bottle. The Chivas 12 Magnum by Christian Lacroix, with its dramatic and impactful design, is set to be the most striking example of a luxury partnership in the spirits category.
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