Why Consumers Continue to Shift Away from Pay TV

Why Consumers Continue to Shift Away from Pay TV
October 08, 2017
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Why Consumers Continue to Shift Away from Pay TV

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service. In fact, a higher percentage of those surveyed named price as a factor than said the same in Q1. Aside from price,...

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