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NEW BALANCE RELEASES THE 247v2

October 6, 2018
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NEW BALANCE RELEASES THE 247v2

Boston-based New Balance Athletics, Inc. is excited to announce the release of the 247v2. As a contemporary evolution, the updated silhouette makes a nod to New Balance heritage while further representing the intersection between where lifestyle and sport meet. The New Balance 247v2 design combines the craftsmanship, technology and fit that New Balance is legendary for and offers the versatility necessary for the modern style seeker and their on-the-go lifestyle.

The New Balance 247v2 offers a more substantial upper design versus that of the original

  • — perfect for on-the-go comfort and ease, while remaining stylish with chunky elements reminiscent of iconic New Balance styles. The upper includes a single piece toebox, molded TPU eyerow and collar and a sprung sock construction. The style offers a new midsole with exaggerated proportions and flared rear/midfoot area. Taking inspiration from the classic New Balance Rollbar technology, the 247v2 features a medial TPU stability post. The outsole is a new mix of current performance aesthetic, along with the original

  • The new tooling allows for color blocking options along the entire outer sole for defined pops of color.

 

Throughout the season, the New Balance 247v2 will be offered in an array packs that feature premium materials and details.

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